Cutting the cloth: the marketing of domestic space in the UK (original) (raw)
Fiona McLachlan2008
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7 pages
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AI-generated Abstract
The paper discusses the marketing of private domestic spaces in the UK, emphasizing how design quality is often overshadowed by lifestyle aspirations rather than spatial considerations. Through research conducted for the Scottish Government, it highlights the barriers faced in achieving design quality, including the influence of marketing, planning inconsistencies, and the prioritization of superficial specifications over fundamental design principles.