Analyzing the Sustainable behavioral Intentions: role of norms, beliefs and values on behavioral intentions Analyzing the Sustainable behavioral Intentions: role of norms, beliefs and values on behavioral intentions (original) (raw)
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2015
The purpose of the study is to examine the contributing factors (norms, beliefs and values) as a proxy of sustainable behavior. To achieve the research objective a survey method was adopted by using convenience sampling. From the results of the study it is evident that normative influence is a key predictor of behavioral intention. This study provides valuable insight and sound ground for academicians who are interested in studying sustainable consumer behavior in concerned emerging markets. It also presents valuable insights for practitioners and policy makers and it has revealed important findings and implications for aforementioned context.
2019
Environmental issues are escalating. Globally, societies are becoming increasingly aware of the negative consequences of environmental degradation on human health, ecosystems, and sustainability of life on earth (Wiernik, Ones, Dilchert, & Klein, 2018). Humans are a tiny fraction of the weight of living things and have a disproportionately large impact on our environment (Williamson, Satre-Meloy, Velasco, & Green, 2018, p. 12). Environmental quality firmly contingent on human behavioural patterns. Consumers involvement in tackling with climate change through lifestyle change and their purchasing preferences are inevitable at 21 st century. Consumer's awareness of green products has increased in the last few years, but studies shows that the demand for green products has been stagnant(Arli, Tan, Tjiptono, & Yang, 2018). The purpose of this study is to explore Norwegian consumer's awareness and pro-environmental attitude towards green products. The authors conducted a quantitative study based on an online survey. The data were collected from Norwegian consumers (People living in Norway considered as a Norwegian consumers); assembled 206 valid response in total from the respondents. In order to test reliability and validity of collected data, to examine correlation between different variables, the authors used the trial version of IBM SPSS statistics 26 and trial version of Smart PLS 3 for data analysis. It was found that the consumers pro-environmental behavioural intention had positive relationship with green purchase behaviour. Where as all the tested correlation between independent variables with dependent variable was not established. This paper provides a comprehensive understanding about green products, consumers proenvironmental attitude, intention and behaviour. The findings of this study can be used for further academic purpose. It is even more useful for green product marketers to analyse the scope of eco-friendly products among consumers group.
Green Purchase Intention: Impact of Subjective Norms and Perceived Behavioural Control
MANTHAN: Journal of Commerce and Management, 2021
With the growing importance of environment issues in a vastly competitive world, it is imperative for green marketers as well as green manufacturers to understand youth intention toward green products in a marketing context. For this reason, this study serves the function of examining the two variables namely, subjective norms and perceived behavioural control that could influence youth intention toward green products in India. Survey method has been used to collect data from P.G students of University of Jammu, using well-structured questionnaire. Extensive review of literature has also been done and questionnaire has been duly purified and validated before the data analysis. Structural Equation Modeling has been used to investigate the relationship between the two factors viz., subjective norms & perceived behavioural control and youth green intention. The results reveal a significant impact of subjective norms and perceived behavioural control on green purchase through various factors namely peer group influence, social expectations, reference group views, green information, ability to buy and availability of products.
Business & Economic Review, 2021
Energy conservation is an economic, social, and environmental issue that offers various academic, practical, and policy implications. The growing magnitude, complexity, and relevance of energy wastage have attracted the attention of scholars and practitioners. There is a lack of consumer awareness towards electricity conservation practices of household consumers in the context of developing countries. This research utilized the theory of planned behavior to explain sustainable behavioral intentions in the context of electricity conservation. This research aims to measure the effect of beliefs, values, and attitudes on sustainable behavioral intentions in the energy conservation context. This research hypothesized awareness, compatibility, perceived value, resistance to change, and actual gain as predictors of attitude towards energy conservation and sustainable behavioral intentions. Using survey methodology, purposive sampling techniques were used to collect the data from young hou...
SUSTAINABLE BEHAVIOR THE NEED OF CHANGE IN CONSUMER AND BUSINESS ATTITUDES AND BEHAVIOR
Foundations of Management, 2019
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the emergence of the behaviors that should be changed. With its indisputable impact on development, marketing has influence on degradation, but it can also build positive customers, organizations, and behaviors. Understood as a philosophy, a way of thinking and doing business, sustainable marketing, which we are interested in, promotes responsibility, conscious consumption, relationships, and sensible business. It is interesting to understand what the generation of young people thinks about the issue the generation that will manage enterprises in the next few years and create global consumption. In this article, we present a research project aimed at answering the question "is today's young generation ready to face the challenge of changing their lifestyle based on unlimited consumption for the one that will take sustainability into account as a basis for consumer behavior?".
Analysing Green Purchasing Behaviour through Subjective Norms and Perceived Behaviour Control
MANTHAN: Journal of Commerce and Management, 2018
The motive behind the research is to find and analyse the impact of subjective norms and perceived behaviour control on the purchasing pattern of consumers while selecting eco-friendly products. The increase in consumer awareness related to environment has led a complete change in his/her lifestyle. The consumer of today is well knowledgeable but there are also certain more factors which derive his attitude in a positive direction towards green purchases which will be studied through this piece of research. The purpose of the research is study the factors influencing eco-friendly behaviour of consumers. The study on basis of extensive literature review develops a structured questionnaire, which through SPSS shows that both subjective norms and perceived behaviour control effect positively while making a green purchase decision. The research provides a number of implications for the marketer which can be used in sustainable development of the society.
Journal of Retailing and Consumer Services, 2017
Although there are some instances of prior research on the relationship between attitude and purchase intention for environmentally sustainable products, literature is scant about mediating role of attitude on the relationship between environmental knowledge and purchase intention for environmentally sustainable products. Following the theory of planned behaviour, this study develops and tests a conceptual framework, which provides several insights. First, the attitude towards environmentally sustainable products mediates the relationship between environmental knowledge and purchase intention. Next, this mediated relationship is moderated by the environmental knowledge. Third, the subjective norm is not significantly related to the purchase intentioncontrary to established findings-in a collectivistic culture considered in this study. And last but not the least, the direction of subjective norm as a moderator on relationship between environmental knowledge and attitude is not supported. The findings of this study offer some important guidance for marketing theory, retailing practices for environmentally sustainable products and public policy.
Green attitude and purchase intention towards environmental friendly product
Journal of Emerging Economies and Islamic Research
In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude...
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust “, 2015
Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed.