Analisis Pengaruh Promosi Penjualan, Penataan Produk Dan Suasana Mall Terhadap Pembelian Tidak Terencana (Studi Kasus Pada Ramayana Departement Store Yogyakarta) (original) (raw)
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ARBITRASE: Journal of Economics and Accounting, 2021
To increase customer interest in the purchase of a product, companies must jointly maximize appropriately what is needed customer. Promotion is important factor to increase the interest of the customer purchase. Store Interior is also an important factor to increase the interest of customer purchase. Currently the retail industry such as Indomaret Johor has decreased the number of consumers. The purpose of this study was to determine the effect of promotion and interior toward customer purchase interest Indomaret Johor. This type of research is quantitative. Sources of data obtained through field research and library research. The number of samples taken from 25 people Indomaret customers Johor. This study used SPSS V.20 and multiple linear regression. Data analysis techniques used in this research is multiple linear regression analysisto analyze the impact of promotions and store interiors to the interest of customer’s purchase. The analysis showed that the variables of sale and s...
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Pengaruh Store Atmosphere Dan Promositerhadap Minat Beli Pada Distrounionwell Bandung
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ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan Promosi terhadap Minat Beli pada Distro Unionwell Bandung. Distro Unionwell Bandung merupakan sebuah distro yang menjual berbagai produk pakaian. Metode penelitian yang digunakan adalah deskriptif verifikatif. Objek penelitian adalah pelanggan Distro Unionwell Bandung dengan jumlah sampel sebanyak 100 responden. Analisis data yang digunakan yaitu menggunakan analisis korelasi berganda, dan koefisien determinasi. Berdasarkan hasil analisis pengaruh Store Atmosphere dan Promosi terhadap Minat Beli secara simultan adalah sebesar 54,5%. Sedangkan secara parsial lebih besar pengaruhnya dari pada Store Atmosphere , karena berdasarkan perhitungan Promosi memiliki pengaruh 37,8% sedangkan Store Atmosphere memiliki pengaruh 16,7%. Kata Kunci: Store Atmosphere, Promosi, dan Minat Beli.
Mediastima
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PUTI NADHIRA. Influence Of Sales Promotion, Store Atmosphere, And Positive Emotions On Impulse Buying Behavior: Study On Matahari Department Store. The purpose of this study was to: (1) To examine empirically the effect of sales promotion to positive emotionsonMatahari Department Store consumers, (2) To examine empirically the effect of sales promotion to impulse buying behavior on Matahari Department Store consumers, (3) To examine empirically the effect of store atmosphere to positive emotions on Matahari Department Store consumers, (4) To examine empirically the effect of store atmosphere to impulse buying behavior on Matahari Department Store consumers, (5) To examine empirically the effect of positive emotions to impulse buying behavior on Matahari Department Store consumers.Data collection using survey methods. Sample of this study are 200 respondents who havedone impulse buying in the last one month (Juny-July 2016). Data analysis using SPSS version 23 and SEM (Structural Equ...
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Penelitian ini bertujuan untuk mengetahui: (1) pengaruh strategi promosi terhadap keputusan pembelian konsumen Matahari Department Store, (2) pengaruh strategi promosi terhadap minat beli konsumen Matahari Department Store, (3) pengaruh minat beli terhadap keputusan pembelian konsumen Matahari Department Store, dan (4) pengaruh strategi promosi terhadap keputusan pembelian konsumen Matahari Department Store yang dimediasi oleh minat beli. Penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitas. Teknik analisis data yang digunakan untuk menjawab hipotesis penelitian ini adalah analisis jalur (path analysis) dan uji sobel. Hasil penelitian pada taraf signifikansi 5% menunjukkan bahwa: (1) terdapat pengaruh langsung strategi promosi terhadap keputusan pembelian. Hal ini dibuktikan dari nilai t hitung sebesar 7,658 dengan nilai signifikansi 0,000 lebih kecil dari 0,05 (0,000<0,05), dan koefisien regresi mempunyai nilai positif sebesar 0,586; (2) terdapat pengaruh strategi promosi terhadap minat beli konsumen Matahari Department Store. Hal ini dibuktikan dari nilai t hitung sebesar 2,612 dengan nilai signifikansi 0,000 lebih kecil dari 0,05, dan koefisien regresi mempunyai nilai positif sebesar 0,214; (3) terdapat pengaruh minat beli terhadap keputusan pembelian konsumen Matahari Department Store. Hal ini dibuktikan dari nilai t hitung sebesar 6,905 dengan nilai signifikansi 0,000 lebih kecil dari 0,05 (0,000<0,05), dan koefisien regresi mempunyai nilai positif sebesar 0,523; dan (4) terdapat pengaruh strategi promosi terhadap keputusan pembelian konsumen Matahari Department Store yang dimediasi oleh minat beli. Hal ini dibuktikan dari koefisien mediasi sebesar 0,0909 dan memiliki nilai signifikansi sebesar 0,0170; nilai tersebut lebih kecil dari 0,05.
Pengaruh Store Atmosphere Dan Promotion Terhadap Keputusan Pembelian Melalui Minat Beli
2016
This research is meant to find out store atmosphere and promotion which have influence to the purchasing decision which is mediated by buying interest. The population is all customers who have ever purchased the product of Clothing Store Cosmic Surabaya which is located on Jl. Raya Gubeng No.2, Surabaya. The sample collection technique has been done by using purposive sampling and the numbers of samples are 100 respondents. The analysis technique has been done by using path analysis method. The result of the research shows that store atmosphere has positive and significant to the buying interest, promotion has significant and positive to the buying interest. Store atmosphere has been proven to have positive and significant influence to the purchasing decision. This result also shows that buying interest is mediated by the influence of store atmosphere and promotion to the purchasing decision. The test result also shows the amount of indirect influence of store atmosphere and promoti...
Jurnal Ilmu Manajemen Terapan, 2021
Promosi penjualan adalah bentuk persuasi langsung melalui penggunaan berbagai insentif yang dapat diatur untuk merangsang pembelian produk secara langsung dan/atau meningkatkan jumlah barang yang dibeli oleh pelanggan. Pembelian impulsif dapat diartikan sebagai bagian dari suatu kondisi yang disebut “pembelian yang tidak direncanakan”. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh promosi penjualan terhadap Impulse Buying mahasiswa Fakultas Ekonomi Universitas Batanghari pelanggan Trona Supermarket Jambi Town Square Penelitian ini merupakan penelitian lapangan (Field Research) dengan menggunakan metode analisis kualitatif dan Analisis kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan angket dan dokumentasi. Sampel penelitian adalah 113 mahasiswa Fakultas Ekonomi Universitas Batanghari Jambi secara purposive sampling. Metode analisis data dengan metode Analisis Regresi Sederhana, Koefisien Determinasi (R2), dan uji-t. Hasil penelitian menun...
E-Jurnal Ekonomi dan Bisnis Universitas Udayana
This study aims to explain the effect of Store Atmosphere, product display, and Price Discount on Impulse Buying. The sample used was 90 respondents using purposive sampling technique that resided in Denpasar City, and had carried out Impulse Buying. Data were analyzed using regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on Impulse Buying; product display has a significant positive effect on Impulse Buying; and Price Discount has a significant positive effect on Impulse Buying. The implications of this research suggest that Indomaret always develop store atmoshere and product displays to be better, and still provide a Price Discount policy.