Internet Surveys : Current & Future (original) (raw)

Among all the existing survey modes, Internet surveys have attracted more and more attention from social science researchers. There are many advantages of Internet surveys. They provide much more efficiencies compared to traditional survey modes, such as the nearly complete elimination of paper, postage, mailout, and data entry costs, as well as the reduced time for survey implementation (e.g., Dillman, 2000). They also have the potential for dramatically reducing the close correspondence between sample size and survey costs (e.g., Dillman, 2000; Einhart, 2003). In addition, surveys via Internet make international studies easier than before (e.g., Coomber, 1997; Dillman, 2000). And they have greater appeal to certain target groups, and can get access to hard to reach populations on sensitive topics (e.g.