Predicting Intention of Halal Product Usage Among Food Seller Using Theory of Planned Behavior (original) (raw)
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Analysis of the Theory of Planned Behavior on Intention to Buy Halal Food Products
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Consciousness in consuming halal food or products is still ignored by Muslims in Indonesia, which is a country with the largest Muslim population in the world, even though it is a must. Even halal food is defined as food that is healthy, clean and hygienic. This study aims to analyze the behavior of consuming halal food using Theory of Planned Behavior (TPB) and to identify how the purchase intention of Muslims in Indonesia, especially in Jakarta, in buying snacks labeled halal. Using probability sampling techniques, out of 200 questionnaires distributed among students in Jakarta, only 152 were returned and only 137 qualified for further analysis. The quantitative method was chosen for this study with the help of the IBM SPSS version 25 application. After going through the process and variables of Religiosity, Subjective Norm and Perceived Behavioral Control simultaneously affected the Intention to Buy Halal Food variable by 42.6% while the remaining 57.4% was affected. by other var...
2016
This study is applying Theory of Planned Behavior as a theoretical framework with aim of extending prior research of examining halal bakery product purchasing behavior in Solo and Sukoharjo, Indonesia. Data are collected through questionnaire. The sample size of this research is 100 respondents, establishing validity through pearson-product moment. Non-probability convenience sampling is used for taking the sample. This study uses multiple regression analysis to identify the factors affecting halal bakery product purchasing behavior. The multiple regression analysis results indicate that all factors have positive and significant influence on halal bakery product purchasing intention. The results of the research showed: 1) There is a significant and positve impact between attitude and intention to purchase halal bakery products; 2) There is a significant and positve impact between subjective norm and intention to purchase halal bakery products; 3) There is a significant and positve i...
Application of theory of planned behaviour in purchasing intention and consumption of Halal food
Nutrition & Food Science, 2017
Purpose Food businesses provide Halal food to cater to the dietary requirements of Muslims, especially in communities with a growing number of the ethnic minority and at public institutions such as higher education establishments. A large and growing body of literature has investigated the purchasing and consumption behaviour of Halal food, and there are also studies that revealed consumers who do not support Halal food products on the grounds of animal welfare where animals were slaughtered without stunning. Thus, the purpose of this paper is to examine the predictors of purchasing intention of Halal food products and perceptions of animal welfare among Muslims and non-Muslim consumers of a public higher education institution. Design/methodology/approach An online questionnaire collected information on sociodemographic profiles and importance of Halal food. Descriptive statistics were used to determine the frequency of distribution of all sociodemographic characteristics. Multiple ...
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
International Journal of Commerce and Management, 2011
Purpose -In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach -Data are collected through self-administered questionnaires. This paper uses multiple regression analysis to identify the factors affecting halal food purchasing behavior of Malaysian consumers. Findings -The multiple regression analysis results indicate that all factors have positive and significant influence on halal food purchasing intention. Research limitations/implications -Like other empirical studies, this study is not without its limitations. The sample size itself is relatively small. The study can be strengthened by increasing the sample size and including participants in other geographical areas. This study also considered only three antecedents of halal food purchasing among consumers in Malaysia. As Malaysia is actually trying to play for a bigger role in the halal industry, more research is needed to identify and address problematic aspects of consumption of halal food. Potential correlations between some of the independent variables (e.g. trust, moral obligation, habit, and self-identity) need to be reported in a future study. Originality/value -This study contributes to and extends our understanding of the halal food purchasing behavior, identifying the rationales for purchasing of halal foods. From a managerial viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Malaysia as a halal hub that address and take the concerns and needs of businesses and Malaysian Government agencies into consideration.
Applying the Theory of Planned Behavior (TPB) in halal food purchasing
Purpose -In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach -Data are collected through self-administered questionnaires. This paper uses multiple regression analysis to identify the factors affecting halal food purchasing behavior of Malaysian consumers. Findings -The multiple regression analysis results indicate that all factors have positive and significant influence on halal food purchasing intention. Research limitations/implications -Like other empirical studies, this study is not without its limitations. The sample size itself is relatively small. The study can be strengthened by increasing the sample size and including participants in other geographical areas. This study also considered only three antecedents of halal food purchasing among consumers in Malaysia. As Malaysia is actually trying to play for a bigger role in the halal industry, more research is needed to identify and address problematic aspects of consumption of halal food. Potential correlations between some of the independent variables (e.g. trust, moral obligation, habit, and self-identity) need to be reported in a future study. Originality/value -This study contributes to and extends our understanding of the halal food purchasing behavior, identifying the rationales for purchasing of halal foods. From a managerial viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Malaysia as a halal hub that address and take the concerns and needs of businesses and Malaysian Government agencies into consideration.
2021
This study aimed to find the relationship between the intentions of Indonesian consumers in buying Halal food products abroad as a dependent variable with components in the Theory of Planned Behavior (TPB) namely attitudes, subjective norms, perceived behavioural control modified with religious relations as an independent variable. This research is a combination of research previously conducted by Alam and Sayuti (2011) and Mukhtar and Butt (2012). This study expands the theory by combining the variables used in previous research conducted by Alam and Sayuti (2011), the use of the TPB theory in halal food purchasing in Malaysia and Mukhtar and Butt's (2012) research, the role of religiosity in the intention to choose halal products. Thus, this study contributes to broadens the understanding of the determinants that affect the reasons of Indonesian Muslim consumers purchase halal food in overseas. From a tourism point of view, the finding also provide support for investments deci...
Antecedent Of Halal Food Purchasing Decision: A Theory Of Planned Behavior (TPB) Approach
2021
The purpose of this study is to investigate the factors that influence Indonesian customers in purchasing decisions for halal food. The approach taken uses the theory of planned behavior (TPB) because this theory emphasizes the aspects of individual behavior in making purchase decisions. Data obtained from distributing e-questionnaires with random sampling technique. The data is processed using structural equation modeling (SEM). The results show that all TPB constructs have a significant influence on the purchase of halal food by Indonesian customers. This research adds to and expands our knowledge of the halal food purchasing decision, as well as identifying the rationales for halal food purchases. From a managerial standpoint, the findings support investment decisions and relate to Indonesia's growth as a halal hub (supply chain) that addresses and considers the concerns and needs of businesses and Indonesian government agencies..
Objective-Food products are diverse in Indonesia. However, there are still numerous products have not certified as halal food. It becomes a challenge, especially for children who cannot adopt a decision with full consideration. This research aims to analyze knowledge, attitude, subjective norms, behavioral control, purchase intention, and purchase behavior differences among students from every level (elementary school, junior school, and senior high school). Furthermore, this research also aims to analyze the influence of knowledge, attitude, subjective norms, and behavioral control toward purchase intention and the influence of knowledge, attitude, subjective norms, behavioral control, and purchase intention toward a purchase behavior. Methodology/Technique-The research conducted as quantitative research through a self-administered survey on 207 students from elementary school, junior school, and senior high school. The analysis performed SEM. Finding & Novelty-The results show that overall, attitude, subjective norms, and behavioral control significantly influence purchase intention and attitude, subjective norms, behavioral control, and purchase intention influence toward a purchase behavior. This finding implies that the role of business and government in facilitating consumers to buy halal food.
Management Science Letters
Theory of Planned Behaviour (TPB) has become a prominent theory in describing the relationship between attitude and behaviour. TPB utilizes attitudes, subjective norms and perceived behavioural control to predict-intention. Studies of similar topics concentrating on non-Muslim consumers as respondents particularly exploring in their repurchase intention on Halal food are uncommon. Therefore, this study attempts to demonstrate the TPB in exploring the non-Muslim consumer repurchase intention of halal food products. Data were collected through a self-administered questionnaire survey of 415 non-Muslim consumers in Malaysia. The result of Structural Equation Analyses indicate that non-Muslim consumers' attitude, subjective norm, and perceived behavioural control toward halal food product positively influenced their intention to repurchase halal food. The conclusions and several recommendations for future research consideration are presented in the final section.