Television food advertising: counterproductive to children's health? A content analysis using the Australian Guide to Healthy Eating (original) (raw)
Nutr Diet 2003;60:78–84) Objective: To undertake a content analysis of the types of foods advertised during programs, which have particular appeal to children and in timeslots where children are likely to be watching television and to assess conformity with the recommendations of the Australian Guide to Healthy Eating (AGHE). Setting: Adelaide, South Australia Methods: Sixty-three hours of programs classified as ‘C’ (programs specifically produced for children six to 13 years of age) or ‘G’ (programs for general viewing, suitable for children to view without adult supervision) were videotaped. Advertisements with the intent of selling were included in the analysis. Food advertisements were coded for type of food (using the AGHE), network stations, program classification and viewing time. Statistics: A chi-squared test was used to see if any difference existed between the network stations, viewing times and program classification for certain types of food advertising. Results: There ...
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