Information Content in Magazine, Television and Web Advertising: A Comparison and Update (original) (raw)
2006
Abstract
... Advertising: A Comparison and Update. Sejung Marina Choi, University of Texas atAustin Nora J. Rifon, Michigan State University Carrie S. Trimble, Illinois Wesleyan University Bonnie B. Reece, Michigan State University. Abstract. ...
Carrie Trimble hasn't uploaded this paper.
Let Carrie know you want this paper to be uploaded.
Ask for this paper to be uploaded.