Pengaruh Consumer Knowledge, Brand Image, Religiusitas, Dan Lokasi Terhadap Keputusan Menjadi Nasabah Pada Bank Syariah (original) (raw)
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JURNAL HUKUM EKONOMI SYARIAH, 2018
Penelitian ini bertujuan untuk mengetahui pengaruh budaya, psikologis, pelayanan, promosi dan pengetahuan tentang produk berpengaruh terhadap keputusan nasabah dalam memilih bank syariah (studi kasus pada nasabah BPRS Khasanah Ummat). Jenis penelitian ini mengguanakan metode kuantitatif dengan pengolahan data menggunakan SPSS. Dalam penelitian ini diambil sampel sebanyak 100 responden kepada nasabah BPRS Khasanah Ummat. Model analisis yang digunakan dalam penelitian ini adalah statistik deskriptif, uji statistik regresi linear berganda, uji normalitas, uji reliabilitas, uji validitas, uji koefisien determinasi, uji F dan uji t. Hasil penelitian menunjukan bahwa variabel pelayanan, promosi, dan pengetahun tentang produk mempunyai pengaruh yang positif signifikan terhadap keputusan nasabah dalam memilih bank syariah. Sedangkan variabel budaya dan psikologi tidak berpengaruh terhadap keputusan nasabah dalam memilih bank syariah. Bila dibandingkan dengan ketiga variabel pelayanan, prom...
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The purpose s of this study are (1) to know and analyze the influence of religious values, quality of service, promotion, and trust simultaneously against the decision of becoming customer of Bank Syariah in Banjarmasin, (2) to find out and to analyze the influence of religious values against the decision of customer of Bank Syariah in Banjarmasin, (3) to identify and to analyze the effect of quality of service to customer of Bank Syaria decision in Banjarmasin, (4) determine and analyze the effect of promotions to decision of customer of Bank Syariah in Banjarmasin, (5) to determine and to analyze the effect s of confidence in the decision of customer of Bank Syariah in Banjarmasin. This study used non-probability sampling and purposive sampling techniques, by taking sample s of 100 respondents who became customers of Bank BPD Kalsel Syariah, Bank Syariah Mandiri, Bank BRI Syariah and Bank BNI Syariah, of which 25 persons were taken of each bank as samples. This research was descri...
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Fakultas Ekonomi dan Bisnis uin jakarta, 2020
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