The impact of demographics on choice of survey modes: Demographic distinctiveness between web-based and telephone-based survey respondents (original) (raw)

A comparison between mail and web surveys: Response pattern, respondent profile, and data quality

With the number of Internet users having increased very rapidly since its introduction, the applicability and signi®cance of this new technology has become of great importance to many public opinion researchers (Couper 2000). Internet-based surveys via email or the web have brought many important advantages, including reduction in research costs and ef®cient survey administration in terms of time and resource management (Kiesler

A comparison of reliability between telephone and web-based surveys

Journal of Business Research, 2007

The purpose of the present study was to compare a methodologically sound telephone interviewing technique to the most promising web survey technique. Specifically, the web survey conducted for the present study randomly selected respondents who were members of a consumer panel whereas the telephone survey used a "cold-calling" method to randomly selected respondents. Two waves of each telephone surveys and web-panel surveys were conducted. The present study is one of the first to empirically show that web panels can produce more reliable data estimates than telephone surveys. Further, web panels are cheaper and less time consuming to conduct than telephone surveys. Even though web panels might not be appropriate for all survey research endeavors, the results show that they can be a viable alternative to telephone surveys that allows researchers to conduct high-quality research.

Using Electronic Surveys: Advice from Survey Professionals

Practical Assessment, Research and Evaluation, 2002

The study reports the perceptions and recommendations of sixty-two experienced survey researchers from the American Educational Research Association regarding the use of electronic surveys. The most positive aspects cited for the use of electronic surveys were reduction of costs (i.e., postage, phone charges), the use of electronic mail for pre-notification or follow-up purposes, and the compatibility of data with existing software programs. These professionals expressed limitations in using electronic surveys pertaining to the limited sampling frame as well as issues of confidentiality, privacy, and the credibility of the sample. They advised that electronic surveys designed with the varied technological background and capabilities of the respondent in mind, follow sound principles of survey construction, and be administered to pre-notified, targeted populations with published email addresses. There has been an extensive amount of research focused on principles of survey design and factors influencing response to mail and telephone surveys (

Advantages and Disadvantages of Internet Research Surveys: Evidence from the Literature

and Web surveys have been the subject of much hyperbole about their capabilities as well as some criticism about their limitations. In this report we examine what is and is not known about the use of the Internet for surveying. Specifically, we consider evidence found in the literature regarding response rates, timeliness, data quality and cost. In light of this evidence, we evaluate popular claims that Internet-based surveys can be conducted faster, better, cheaper, and/or easier than surveys conducted via conventional modes. We find that the reality of cost and speed often does not live up to the hype. Nonetheless, it is possible to implement Internet-based surveys in ways that are effective and cost-efficient. We conclude that the Internet will continue to grow in importance for conducting certain types of research surveys.

Web-based Surveys: Reaching Potential Respondents On-Line

T he popular business press has closely monitored the rapid ascension of electronic commerce over the past few years. We are well aware of the explosion in B2C and B2B Web-enabled commerce. In most cases, the Web is helping us to fulfill transactions in a new, more efficient way. But the Web is also helping researchers to realize new, more efficient ways to conduct the business of research. One such use of the Web is for survey administration.

Internet Surveys : Current & Future

2003

Among all the existing survey modes, Internet surveys have attracted more and more attention from social science researchers. There are many advantages of Internet surveys. They provide much more efficiencies compared to traditional survey modes, such as the nearly complete elimination of paper, postage, mailout, and data entry costs, as well as the reduced time for survey implementation (e.g., Dillman, 2000). They also have the potential for dramatically reducing the close correspondence between sample size and survey costs (e.g., Dillman, 2000; Einhart, 2003). In addition, surveys via Internet make international studies easier than before (e.g., Coomber, 1997; Dillman, 2000). And they have greater appeal to certain target groups, and can get access to hard to reach populations on sensitive topics (e.g.

Moving Survey Methodology Forward in Our Rapidly Changing World: A Commentary

2016

Survey methodology now faces an unprecedented challenge for how to collect information from samples of people that will provide scientifically defensible estimates of the characteristics of the population they represent. Many decades of research have shown that in order for such estimates to be made with known precision four major sources of error-coverage, sampling, measurement and nonresponse-must be controlled (Groves, 1989). Subsequent research has produced a great amount of knowledge on how those sample estimates are affected by different survey modes, sample sources, sample sizes, the failure of certain types of people to respond to survey requests, and how questions are structured and worded.Today's challenge stems from many considerations. Response rates for some survey modes, especially voice telephone in national surveys, have fallen precipitously and are not expected to recover (Dillman, Forthcoming). In addition, RDD landline surveys miss nearly half of all household...