Policy Paradigm Shifts of Contemporary Chinese Media (original) (raw)

In this paper, policy paradigm shifts of contemporary Chinese media are analyzed. Up till now, Chinese media policies have generally changed through three paradigms, including political unification policies (1949-1978), hybrid governance policies (1978-2013) and integrated governance policies (2013-now). All three-policy paradigms have been orienting towards political interests, but place emphasis on different aspects. Mainly politically oriented, the first policy paradigm focuses on seeking political interests. Guided by political, economic and social interests, the 2nd one is physically hybrid but not integrated owing to policy conflicts, overlaid management and poor efficiency. The 3rd media policy paradigm attempts to integrate policies for solving problems that appear during the 2nd policy paradigm.