The Effects of Environmental Munificence and Market Orientation Dimensions on Performance of Small Business Firms in Botswana (original) (raw)
Related papers
Journal of Global Business and Technology, 2015
INTRODUCTIONThis paper examines market orientation and the impact of environmental uncertainty among Botswana's small service firms. Market Orientation (MO) is defined as a set of behaviours and activities relating to customers, competitors and coordination between functional units within the business (Diamantopoulos & Hart, 1993; Narver & Slater, 1990). The development of the MO construct is based on the behavioural premise that firms need to gather market intelligence, coordinate this intelligence internally, and respond in a customer oriented manner (Kohli & Jaworski, 1990).In a wider context, MO is understood as a business response to a specific part of the external environment that is composed of consumers and competitors (Kohli & Jaworski, 1990; Narver & Slater, 1990). Small firms irrefutably remain critical to the development of any nation's economy as they are an excellent source of employment generation, help in development of local technology, and develop indigenou...
Business Management and Strategy, 2013
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long term success of a firm. While all firms are strongly influenced by their external environmental, small and medium sized firms may be more influenced by their own tangible and intangible management behaviours as well as environmental dynamics. The growing number of academic studies on market orientation and mixed findings they have reported complicate the efforts among managers and academics to identify the real antecedents of this construct. The results of this study shows that there is a positive association between top management emphasis, interpersonal connectedness,market turbulence, competition and market orientation behaviours of small service firms. Centralization component of management behaviours among small service firms was however found to have positive relation with market orientation attitudes of small service firms. This contrast with extant findings in developed economies. This study thus explicate some new insights and questions on this important strategic direction.
Journal of Management Info
Academic and business interest in sustainability and green practice has grown up considerably in recent years. Entrepreneurial orientation and market orientation are the two most researched issues in the SME sector. Instead, the business has proven a direct and indirect effect on our mother nature, which is not in favour of the environment. Even the SME sector and environmental issues are very closely related to upcoming challenges and opportunities for Bangladesh. So depending on previous studies, this paper presented a way of the better environmental performance of the SME sector that is positively influenced by green entrepreneurial orientation. Side of that, this paper also focused on the mediating effect of green market orientation. The main purpose of this paper can divide into two categories. One is a details literature view on the topics, and another is a conceptual framework for this research field. This study provides insights and suggestions from previous researches for g...
International Journal of Business Administration, 2011
This paper aims to investigate the link between antecedents of market orientation and performance of Botswana's Small and Medium sized Manufacturing Firms. This study is primarily centered on empirically investigating two issues : test the applicability of MARKOR Scale (A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana's small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana's manufacturing firms Performance. This study's participants are proposed to be owner managers from 160 small and medium sized manufacturing firms in Botswana. Regression analysis would be employed to analyze the data collected and it is envisaged that there would be a significant link between antecedents of market orientation and the manufacturing firm's performance. In almost all previous studies in this field, the primary emphasis has focused on the market orientation of manufacturing firms in developed economies, with acute paucity of such research in developing economies. Hence, this conceptual paper contributes to the extant literature by changing the research direction and studying Market orientation (MO) in manufacturing firms in developing economies. In addition, this paper provides owner managers with a more understandable guide to specific market oriented activities.
The Impact of Market Orientation on SMMEs in Developing Economies: A Case-study of Botswana
International Journal of Business Administration, 2011
The anecdotal research conducted on market orientation in service small businesses and the mixed findings on the impact of market orientation and business performance reported complicate efforts amongst both academics and practitioners to conclude on the real effects of the construct upon business performance. This is exacerbated by the acute paucity of empirical research conducted on Market Orientation (MO) construct in Botswana, thus representing both an empirical and theoretical gap to which this proposed study seek to fill, using the service small and medium sized enterprises in Botswana as a study context. The purpose of this study is to investigate the effects of market orientation on business performance using service SMMEs in Botswana, in order to discern the relationship between MO and performance, test applicability of MARKOR scale in a new empirical context and develop MO framework to guide practitioners in their marketing efforts, so that their level of MO ensures that they deliver superior customer value and realise superior business results, with a competitive advantage over those that are not market oriented. It is envisaged that intelligence generation, intelligence dissemination and Responsiveness activities of a market oriented firm would have a positive impact on the performance of service SMMEs in Botswana. A cross-sectional survey is proposed to be conducted, using a sample size of 400 participants, selected using a snowball sampling technique on the basis of sub-sectors, size, and location. Data will be collected using a survey questionnaire, to be tested for reliability and validity using Cronbach alpha coefficient, and confirmatory factor analysis respectively. Finally the survey questionnaire will then be self-administered by the researcher using a drop-pick method, and data collected, analysed using descriptive statistics and hypotheses tested with SPSS for windows 18.0.
A Micro Level Analysis of the Market Orientation – Small Business Financial Performance Nexus
The critical role small enterprises play in economic growth of developing economies has been recognised. Policy makers have therefore initiated policies and programmes to promote their growth and sustainability. Despite the important roles they play in the Ghanaian economy their financial performance has not been impressive due to the orientation of their marketing strategies. The paper seeks to explore the influence of market orientation on financial performance of small businesses. Simple random sampling was used to select three hundred and thirtytwo owner/managers of small firms in the Takoradi metropolis. In addition, factor analysis, correlation coefficient and regression analysis were used to examine the data collected. It was found that there is a positive relationship between marketing orientation and its constituents and financial performance of small businesses. It is recommended that owner/managers adopt the culture of market orientation since it can impact on their financial performance. Also, policymakers and business development services providers should emphasise on the marketing orientation strategy as part of their advisory services.
Sectoral variations in market orientation and performance among small service firms in Botswana
Management & Marketing
The quest for the diversification of Botswana’s mineral-led economy necessitates an examination of other performing ones such as the Tourism-Transport and Finance-Consulting small service sectors which have been identified as also contributing immensely to its economy. So, this paper investigates variations in market orientation and performance among small service firms in Botswana. In more specific terms, it involves analysis of variations with regard to tourism-transport and finance-consulting firms. Set in Botswana, data were obtained, using a respondent-completed questionnaire from 54 managers in the tourism-transport sector and 121 managers in the finance-consulting sector. Despite the focus of the study on sectoral variations among service firms in Botswana, the study makes major contributions to our understanding of market orientation-performance link. First, the overall level of market orientation varied significantly between the two sectors. Secondly, two of the three compo...
International Journal of Academic Research in Business and Social Sciences, 2014
The objective of this study is to investigate the relationship between market orientation and business performance of small and medium enterprise (SMEs) in Nigeria. A quantitative method was used, employing a cross-sectional research design. The data were collected through the self-administration method from 320 respondents¸ using a structured questionnaire, a total of 212 valid questionnaires was completed and returned representing 66 percent response rate. SMEs are very important to the economic growth of Nigeria, they serve as a major source of employment, contributes toward local resource utilization, a source of entrepreneurship development, an avenue for the conservation of foreign exchange, ensures equitable distribution of income and wealth and help in the preservation of cultural heritage. A model was developed based on theoretical reflection to examine the relationship. Smart PLS is used in the data analysis, which reported a significant and positive relationship between the market orientation and business performance of SMEs. The findings of this study will benefit owner/managers of SMEs, regulatory agencies, government at all levels and will also serve as a frame of reference for future studies, and future research directions were discussed.
Market Orientation and Performance of Small Businesses in South Africa
Journal of Economics and Behavioral Studies, 2017
The study focused on identifying the relationship between market orientation and performance of small businesses in Vryburg region of South Africa. It aimed to achieve the following objectives, (1) To determine the level of market orientation among small businesses in Vryburg region of South Africa, (2) To establish if there is any relationship between market orientation and performance of small businesses in Vryburg region of South Africa. The study was exploratory in nature and utilised the quantitative research method with a descriptive research design. 268 questionnaires were distributed to small businesses owners/managers in the Vryburg region of South Africa. 207 questionnaires were returned, 9 questionnaires out of the 207 returned were incorrectly filled. Simple random sampling, a probability sampling technique was used in the study. Data analysis included descriptive statistics, correlation and regression analysis. The Cronbach’s Alpha co-efficient was used to measure re...