The interests of small- and medium-sized enterprises (SMEs) actor in using mobile commerce in effort to expand business network (original) (raw)

Journal of Science and Technology Policy Management, 2019

Abstract

Purpose This paper aims to know the interest of leading small- and medium-sized enterprises (SMEs) of Y generation in Surabaya City using mobile commerce, identify the effort that has been done by the leading SMEs actors of Y generation in Surabaya City to expand its business network by using mobile commerce, and analyze the success rate of the use of mobile commerce to expand the business network of leading SMEs of Y generation in Surabaya City. Design/methodology/approach This research is designed using qualitative method. The research is directed more toward a research with phenomenological approach because the research also gives the description related to the phenomena in the field to the actor of SMEs and Disperdagin of Surabaya City. The researcher picks Surabaya City as the location by considering the following: the number of SMEs in the Surabaya city is greater than any other cities in East Java considering that Surabaya is the capital of East Java. The number of SMEs is 37...

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