Store Display of New Masculine Aesthetic Codes: a Semiotic Approach (original) (raw)

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Store Display of New Masculine Aesthetic Codes: a Semiotic Approach

2008

Simon Nyeck

Abstract

... only for men, only for women, and brands for both men and women to analyze a ... comments The paper is consistent with previous research that emphasizes male resistance to new ... Elliott, Richard and Christine Elliott (2005) “Idealized images of the male body in advertising: a ...

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