Exploring the characteristics of mobile data service users in Australia (original) (raw)

The Characteristics of Mobile Data Service Users In Australia

International Journal of …, 2008

Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will increase in Australia. To explore the characteristics of MDS users, we conducted a survey with over 6000 respondents in Australia. The findings show that age is the most important demographic variable which influences the pattern of MDS use. In addition, gender and household income have a role in describing each group's consumption of MDS more precisely. We conclude the paper by presenting limitations of the study and outlining some possible future research. Mackay has also undertaken extensive research and consulting into the value of brands.

CONSUMERS IN DIGITAL ERA ISSUES AND CONCERNS - BU Final CRC updated corrections on 15.02.17.pdf

Over the past few years, social media has become more popular and account for a major portion of the time of internet users spent online. With the increase in the number of online users, advertisers are interested to explore and exploit the social media as a new and innovative platform for advertisement delivery. There are number of social networking sites like Facebook, Twitter, Youtube etc. Facebook is popular among the social media. The current study is focused on checking whether social media advertisements are misleading users, in their purchase decisions with special reference to Facebook. For the purpose of study, a convenient sampling survey was conducted among 110 respondents in Nilambur Municipality with the help of interview schedule. The tools used for this study are Percentage analysis; one way Anova, independent sample t-test. Study reveals that consumers have positive attitude towards advertisements through Facebook. Keywords: Social Media, Facebook, Advertisements, Decision Making.