Exploring the characteristics of mobile data service users in Australia (original) (raw)
The Characteristics of Mobile Data Service Users In Australia
International Journal of …, 2008
Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will increase in Australia. To explore the characteristics of MDS users, we conducted a survey with over 6000 respondents in Australia. The findings show that age is the most important demographic variable which influences the pattern of MDS use. In addition, gender and household income have a role in describing each group's consumption of MDS more precisely. We conclude the paper by presenting limitations of the study and outlining some possible future research. Mackay has also undertaken extensive research and consulting into the value of brands.
Mobile banking rollout in emerging markets: evidence from Brazil
Purpose -The aim of this paper is to investigate the perceived obstacles to the adoption of mobile banking services among Brazilian internet users and search for patterns according to socio-demographics variables. Design/methodology/approach -Data were collected through an online survey involving the internet banking customers of a major Brazilian bank. A total of 3,585 usable cases were collected from customers who do not use any kind of mobile devices (cell phones, PDAs or Smartphones) to access electronic banking services. The main reasons for rejecting the service were explored using multidimensional scaling, while chi-square tests were used to assess differences between socio-demographic variables. Findings -The results indicate that the majority of respondents do not use any kind of mobile banking service. Perception of cost, risk, low perceived relative advantage and complexity were revealed to be the main reasons behind the reluctance to use the service. The influence of other background factors is less evident. Practical implications -The research has practical implications, as it suggests guidance strategies and presents directions for service enhancement as a key to overcoming the perceived obstacles to m-banking adoption. Originality/value -This is the first empirical research exploring mobile banking resistance factors in Brazil.
Impact of Customers' trust in E-payment Channels on their Purchase intentions
This study is aimed at exploring the impact of customers’ trust in electronic payment channels offered by the Saudi Telecom Company (STC) on their purchase intentions of the services the company provides. Furthermore, the study measured the impact of demographics (gender, age and nationality) on both customers’ trust in the company’s e-payment channels and their purchase intentions of its services. Findings of the study revealed a positive association of customers’ trust in e-payment channels with their purchase intentions of the services the company provides. The study also concluded significant differences in customers’ trust in STC’s e-payment channels, based on gender and age, and non-significant differences based on nationality. Additionally, there were significant differences in consumers’ purchase intentions of the company services based on gender and age, and non-significant differences based on nationality. Accordingly, the study recommended that the company develop its e-payment system in order to meet the needs and desires of its customers, as security and privacy are important factors that customers consider when using e-payment channels at the time of purchase. The study also recommended that the company consider the impact of demographics on customers’ trust in e-payment channels and their purchase intentions when planning for marketing strategies.
ANALYSIS OF SERVICE QUALITY GAP AND CUSTOMERS’ SATISFACTION IN PRIVATE BANKS
In ever increasing intense competition, providing service quality is vital for banks to compete. The objectives of this research paper are to investigate the level of service quality of private banks from the customers’ perspective and assessing their satisfaction of services Private Banks provide. A sample of 300 bank customers of private banks in Hisar district was selected by random sampling technique. A survey questionnaire, based on widely accepted SERVQUAL model, consisting of 22 items measuring customers’ understanding, service standards, service performance, communications and service quality was administered. A descriptive statistics analysis was used to analyze the date collected. The results indicated that the quality of services private banks provide was below customers’ expectations. Keywords: Banks, Expectations,
International Refereed Research Journal of Arts, Researchers World , 2013
Deerghasi Vizai Bhakar -born in 1958 in Ampolu village in Srikakulam district of Andhra Pradesh-is a notable playwright in the contemporary Telugu theatre. He has pursued academic studies in theatre, and done his PhD on Brecht’s influence on Telugu drama. In his own works, he has engaged with sociopolitical issues and the idea of social justice using Vedic, Upanishadic and Puranic references, and popular religious symbols and metaphors to convey his message of emancipation. Fourth World is a raised era for social emancipation and all his works deal with the core values of emancipation such as humanity, social concern, and moral values. This paper attempts to critically evaluate Vizai Bhaskar as an emerging Fourth-World Playwright with deeper social concern and humanism. His major plays include Ruthwik, Kurchi, Kalakootam and Riding the Tiger. All of these have been translated into English and performed in languages including Kannada, Malayalam and Hindi. Keywords: Fourth World, Social Concern and Humanism.