The Joint Effect of the Country Specific Factors and Competitive Strategies on Competitive Advantage Among Insurance Firms in Naivasha Sub-County-Kenya (original) (raw)
The insurance business in Kenya is very competitive to the extent that insurance firms constantly must do critical reviews of their competitive strategies and country specific characteristics in a quest on how to gain competitive advantages. Despite Kenya's insurance industry being highly regulated with a relatively level playing ground some insurance firms have a competitive advantage measured in terms of a better performance in terms of the Gross Written Premium (GWP) than others. It therefore remains unclear whether the differences in performance of insurance firms can be explained by the strategies employed for competitive advantage in the given country characteristics. The study objective was to evaluate the joint effects of country specific characteristics and competitive strategies on competitive advantage among insurance firms in Naivasha sub-county-Kenya. The study is based on Michael Porters strategies model which stipulate that product differentiation, cost leadership...
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