Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creatives (original) (raw)

Conversion Rate Estimation in Online Advertising via Exploring Potential Impact of Creative

慧强 蒋

View PDFchevron_right

CAN: Effective cross features by global attention mechanism and neural network for ad click prediction

Qun Jin

Tsinghua Science and Technology, 2022

View PDFchevron_right

An Attention-based Model for Conversion Rate Prediction with Delayed Feedback via Post-click Calibration

Sulong Xu

Proceedings of the Twenty-Ninth International Joint Conference on Artificial Intelligence, 2020

View PDFchevron_right

Deep Learning Based Modeling in Computational Advertising: A Winning Formula

Luis Rabelo

Industrial Engineering & Management, 2018

View PDFchevron_right

Scalable hierarchical multitask learning algorithms for conversion optimization in display advertising

Amr Ahmed

Proceedings of the 7th ACM international conference on Web search and data mining, 2014

View PDFchevron_right

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta

Aleksandr Farseev

Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining

View PDFchevron_right

Multimodal Content Analysis for Effective Advertisements on YouTube

Joseph Johnson

2017 IEEE International Conference on Data Mining (ICDM), 2017

View PDFchevron_right

Persuasion Strategies in Advertisements: Dataset, Modeling, and Baselines

Aditya Garg

View PDFchevron_right

Guiding creative design in online advertising

Jelena Gligorijevic

Proceedings of the 13th ACM Conference on Recommender Systems

View PDFchevron_right

Large-scale Causal Approaches to Debiasing Post-click Conversion Rate Estimation with Multi-task Learning

Ramin Ramezani

Proceedings of The Web Conference 2020

View PDFchevron_right

Automatic Understanding of Image and Video Advertisements

Zuha Agha

2017 IEEE Conference on Computer Vision and Pattern Recognition (CVPR)

View PDFchevron_right

Which Ads to Show? Advertisement Image Assessment with Auxiliary Information via Multi-step Modality Fusion

Jung-Woo Ha

ArXiv, 2019

View PDFchevron_right

Attention as a Currency for Online Advertising Making Advertising Publishers Excel Within the New Attention Based Performance Metric

ivor van der Wagt

2016

View PDFchevron_right

Topic-driven Ensemble for Online Advertising Generation

Maria Khodorchenko

2020

View PDFchevron_right

Ad click prediction

Tom Boulos

Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining, 2013

View PDFchevron_right

SalAds: A Multimodal Approach for Contextual Video Advertising

Tam Nguyen, Mohan Kankanhalli

View PDFchevron_right

Understanding Visual Ads by Aligning Symbols and Objects using Co-Attention

Karuna Ahuja

2018

View PDFchevron_right

Enhancing Dynamic Image Advertising with Vision-Language Pre-training

zhoufutu wen

Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval

View PDFchevron_right

Learning to advertise

Marco Cristo

2006

View PDFchevron_right

DEEP & ATTENTIONAL CROSSING NETWORK FOR CLICK-THROUGH RATE PREDICTION

Computer Science & Information Technology (CS & IT) Computer Science Conference Proceedings (CSCP)

View PDFchevron_right

Audience targeting by B-to-B advertisement classification: A neural network approach

Eloise Coupey

Expert Systems With Applications, 2013

View PDFchevron_right

Multimodal Ad Recall Prediction Based on Viewer’s and Ad Features

Abduragim Shtanchaev

2020

View PDFchevron_right

Exploring Online Ad Images Using a Deep Convolutional Neural Network Approach

Jonathan Schler, Michael Fire

The 3rd IEEE International Conference on Smart Data (SmartData), 2017

View PDFchevron_right

Multi-Channel Sequential Behavior Networks for User Modeling in Online Advertising

Akshay Soni

arXiv (Cornell University), 2020

View PDFchevron_right

Artificial Intelligence Role for Advertising Campaigns development

Omneya Sabry

https://ijaiet.journals.ekb.eg/article\_187258.html, 2021

View PDFchevron_right

Ad Click Prediction: a View from the Trenches

Anirudha Kumar

View PDFchevron_right

A search-based method for forecasting ad impression in contextual advertising

Andrei Broder

Proceedings of the 18th …, 2009

View PDFchevron_right

ADNet: A Deep Network for Detecting Adverts

François Pitié

2018

View PDFchevron_right

Predicting Sentiments in Image Advertisements using Semantic Relations among Sentiment Labels

Manasi Patwardhan

2020 IEEE/CVF Conference on Computer Vision and Pattern Recognition Workshops (CVPRW), 2020

View PDFchevron_right

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Jisu Huh

Journal of Advertising

View PDFchevron_right

Where Do Consumers Look When Viewing Fashion Advertisements? Saliency Based Models for Visual Attention Prediction

ali mahdi

Pivoting for the Pandemic, 2020

View PDFchevron_right

M2FN: Multi-step modality fusion for advertisement image assessment

Jung-Woo Ha

Applied Soft Computing, 2021

View PDFchevron_right