Determinant Factors And Tourist Satisfaction Index: A Case Study At The Pulau Kapas Marine Park. (original) (raw)
Related papers
An Empirical Study of Tourist Satisfaction in Malaysia
Mediterranean Journal of Social Sciences, 2015
Tourism is a fast-growing business that receives global attentions. A successful tourism business brings huge benefits to host countries. In Malaysia, the study on tourism satisfaction context is still limited although Malaysian tourism industry grows rapidly. Hence, conducting more research focusing on tourist satisfaction in the Malaysian context is essential. In order to understand tourist satisfaction better, three factors, that is, experience, service quality and value that are related to satisfaction were examined in this paper. The population of the study was all tourists travelling to Malaysia. A sample was drawn using a multi-stage sampling method. A total of 301 completed and useful questionnaires were used for data analysis. The statistical analyses carried out include Pearson Correlation test and Multiple Regression analysis. The findings showed that value, experience and service quality were the three important variables that collectively contributed to tourist satisfaction level in the Malaysian context. In addition, the contribution of each individual factor on satisfaction revealed that the most influential factor is value, followed by experience. However, the service quality as an individual factor was not considered significant unless it was packed together with value and experience. Therefore, this study suggests that these three factors must be considered and the combination of all three factors must be offered as a complete package to attract many more tourists to visit Malaysia.
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Malaysia, 2015
The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton Point, Kota Kinabalu City. The main tourist activities of Mamutik Island are scuba diving, snorkelling, swimming and marine lives observing. There are various tourist services and facilities provided by the Island management such as jetty, toilet, picnic and barbeque area, sun bathing kits and stalls. However, study on international tourist satisfaction towards these activities and facilities on this island were limited. Therefore, a survey method through questionnaire was applied in this study. There were two sets of questionnaires used for data collection in English and Mandarin languages. A total number of 150 international tourists were surveyed in this study. The findings indicate that majority of the international tourists are satisfied with the tourist activities and facilities of the island. However, there are certain aspects that should be considered by the management in order to increase the level of international tourist satisfaction such as to increase number of toilet and facilities, interesting tourist activities and provide scuba diving equipment at reasonable prices. Thus, this study is significant to indicate how the distinctiveness of tourist activities and quality of facilities can ensure international tourist loyalty to revisit tourist destinations in Sabah.
VOL 7, ISSUE 1, 76-92
The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton Point, Kota Kinabalu City. The main tourist activities of Mamutik Island are scuba diving, snorkelling, swimming and marine lives observing. There are various tourist services and facilities provided by the Island management such as jetty, toilet, picnic and barbeque area, sun bathing kits and stalls. However, study on international tourist satisfaction towards these activities and facilities on this island were limited. Therefore, a survey method through questionnaire was applied in this study. There were two sets of questionnaires used for data collection in English and Mandarin languages. A total number of 150 international tourists were surveyed in this study. The findings indicate that majority of the international tourists are satisfied with the tourist activities and facilities of the island. However, there are certain aspects that should be considered by the management in order to increase the level of international tourist satisfaction such as to increase number of toilet and facilities, interesting tourist activities and provide scuba diving equipment at reasonable prices. Thus, this study is significant to indicate how the distinctiveness of tourist activities and quality of facilities can ensure international tourist loyalty to revisit tourist destinations in Sabah.
2015
The main objective of this study is to identify international tourist satisfaction towards tourism activities and tourist facilities in Mamutik Island, Kota Kinabalu, Sabah. Mamutik Island is located in the Tunku Abdul Rahman Marine Park and it can be reached in 20 minutes by boat from Jesselton Point, Kota Kinabalu City. The main tourist activities of Mamutik Island are scuba diving, snorkelling, swimming and marine lives observing. There are various tourist services and facilities provided by the Island management such as jetty, toilet, picnic and barbeque area, sun bathing kits and stalls. However, study on international tourist satisfaction towards these activities and facilities on this island were limited. Therefore, a survey method through questionnaire was applied in this study. There were two sets of questionnaires used for data collection in English and Mandarin languages. A total number of 150 international tourists were surveyed in this study. The findings indicate that ...
Antecedents of Tourist Satisfaction With Marine Tourism in West Sumatra
KnE Social Sciences, 2022
Tourist satisfaction can lead to positive word of mouth communication about a destination, which can bring in more business. The current study aimed to identify the role of the 7Ps of marketing mix on tourist satisfaction. A cross-sectional study design was employed to collect data from local tourists visiting West Sumatra. A total of 300 respondents participated. Data were analyzed by SmartPLS 3.3.7 by evaluating structural equational modelling. Findings revealed that all of the elements of the marketing mix had a strong relationship with tourist satisfaction, except for the place. The results suggested that the tourists in West Sumatra are somewhat satisfied but satisfaction can be upgraded to a higher level if proper management with respect to place is improved. Keywords: marketing mix, West Sumatra, tourist, marine tourism, satisfaction
Tourists Perception Towards Tourist Satisfaction in Pangandaran Beach, West Java, Indonesia
Journal of Economics, Management and Trade, 2019
Pangandaran Regency has quite diverse tourist destinations ranging from beach tourism, cave tourism, cultural tourism and others. Pangandaran Beach is one of the tourist destinations in the Regency of Pangandaran, West Java, from sources of the Tourism Office and Pangandaran Culture it can be seen that the level of tourist visits to Pangandaran Beach from 2016 to 2017 has decreased for international tourists while experiencing an increase for domestic tourists. Therefore, it is necessary to conduct research aimed to determine the perceptions of tourists to improve the quality of management services in Pangandaran Beach tourist destination. The method used is the servqual method and PGCV (Potential Gain Customer Value). The servqual method aims to see the service quality attributes that need to be improved and the PGCV method aims to complete the analysis results of servqual by determining the priority of improvements that must be done based on the PGCV index. Based on the results of...
Analysis Tourist Satisfaction on Bukit Kubu, Berastagi North Sumatera, Indonesia
The International Journal of Business & Management, 2019
This study aims to test and find out whether experience significantly influences tourist satisfaction through destination image on the Bukit Kubu attraction. The sampling technique in this study is accidental sampling. The sample used was people who were visiting the Bukit Kubu tourist attraction. Data collection was carried out by distributing questionnaires with a Likert scale system distributed to 91 respondents. The data obtained were then tested using a validity test technique and a reliability test using SPSS program assistance. After that proceed with data analysis with the Structural Equation Modeling (SEM) approach using the Partial Least Square (PLS) method with the help of Smart PLS 3 software. The results of the study show that the experience variable has a significant effect on destination image and tourist satisfaction variables.
TRJ Tourism Research Journal
This study aims to analyze the effect of service quality and facilities on tourist satisfaction at Jatimalang Beach. This type of research uses a descriptive quantitative survey method. The data was processed by multiple regression analysis with the help of the SPSS program. The population of this research is tourists who have visited Jatimalang Beach with a sample of 100 respondents, sampling using an accidental sampling technique. The results showed that the quality of services and facilities partially had a positive and significant effect on tourist satisfaction. The service quality of a tourist attraction is considered good and satisfying if it can provide services that exceed tourist expectations; if the service provided is lower than tourist expectations, then the service quality is considered poor. Facilities to meet the travel needs of tourists appear as a whole that is interconnected and complement each other so that in a tour, all the components used cannot be separated. J...
Perception of Tourism Satisfaction: A Study at Blimbingsari Tourism Village in Bali
2019
Blimbingsari tourism village has decreased in the number of tourist visits, even though the potential of tourist attractions offered is increasingly diverse. This situation is a major concern for managers in an effort to increase visiting tourists. The purpose of this study was to analyze the service quality attributes considered important by tourists as well as the perceived performance they felt when visiting. The questionnaires collected amounted to 99 questionnaires and IPA analysis is used in order to identify service quality attributes. Result showed that there is a gap between the level of importance and performance of service quality attributes. Based on cartesian diagram, it is found that there is one attribute in concentrate here quadrant which is the main priority to be improved. These attribute is the experience of trekking, hiking, bird watching, and local activities. Based on the results obtained of customer satisfaction index, service qualities that have been given ar...
Identifying Factors Affecting Domestic Tourist Satisfaction of Tourist Destinations in Indonesia
DeReMa (Development Research of Management): Jurnal Manajemen, 2018
The objective of this study was to identify the factors affecting domestic tourist satisfaction of tourist destinations. The type of this study was a quantitative descriptive study using Cochran Q test and factor analysis of tourist satisfaction drivers factors. The result of this study showed that there were 38 attributes affecting domestic tourist satisfaction in Indonesia. The first rank was the beauty of natural attractions; the second rank was artificial tourism attractions; and, the third rank was the cost and cleanliness of facilities and environment of tourism destinations. Furthermore, all these attributes were clustered into several factors: attraction, amenities, accessibility, hospitality, and ancillary. The significance of this study is that the identified factors are beneficial for stakeholders as the indicators of customer satisfaction.Abstrak dalam Bahasa Indonesia : Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan wisatawa...