Authors as Strategic Constructions in the..... (original) (raw)

The paper explores the evolving role of authors in the contemporary cultural landscape, highlighting a paradox of celebrity and depersonalization faced by modern authors who become branded commodities in a multimedia age. It draws comparisons with historical figures, noting how the visibility today creates a distinct separation between an author's public persona and their private identity. The insights delve into the intricate dynamics between authors and publishers, underscoring the expectations and pressures stemming from commercial success, while also contemplating the existential implications of authorship in the context of a globalized and fragmented society.