An integrative framework for cross-cultural consumer (original) (raw)
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An integrative framework for cross-cultural consumer behavior
International Marketing Review, 2001
The world economy is becoming increasingly cross-cultural. During the next decades, as marketers enter new international markets, an understanding of how culture influences consumer behavior will be crucial for both managers and consumer researchers. This article presents a framework that integrates and reinterprets current research in cross-cultural consumer behavior. The framework also serves to identify areas that need further research and can be used as a template for marketers seeking to understand their foreign consumers. The article also attempts to integrate from an applied perspective two distinct traditions in the study of culture and consumer behavior: the anthropological approach and the cross-cultural psychology tradition.
Cross-cultural consumer behavior 45 An integrative framework for cross-cultural consumer behavior
The world economy is becoming increasingly cross-cultural. During the next decades, as marketers enter new international markets, an understanding of how culture influences consumer behavior will be crucial for both managers and consumer researchers. This article presents a framework that integrates and reinterprets current research in cross-cultural consumer behavior. The framework also serves to identify areas that need further research and can be used as a template for marketers seeking to understand their foreign consumers. The article also attempts to integrate from an applied perspective two distinct traditions in the study of culture and consumer behavior: the anthropological approach and the cross-cultural psychology tradition.
Cross-Cultural Psychology of Consumer Behavior
Wiley International Encyclopedia of Marketing, 2010
As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market effectively to consumers who have different cultural values has never been more important. Thus, it is no surprise that in the last several years, culture has rapidly emerged as a central focus of research in consumer behavior. This development followed on the heels of extensive social psychological research on culture, which provided a strong theoretical foundation for the consumer-behavior studies that followed.
Cross-Cultural Consumer Psychology
Handbook of Consumer Psychology, 2014
Every year, multinational companies spend billions of dollars in marketing their products around the world. Some of this money is wasted or, worse, actually damages the marketer's reputation through cultural or linguistic faux pas (e.g., Ricks, 1983). As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market eff ectively to consumers who have diff erent cultural values has never been more acute. Th us, it is no surprise that in the last ten to 15 to 20 years, culture has rapidly emerged as a central focus of research in consumer psychology. What is Culture? Culture is a crucial concept for the understanding of consumer behavior because it is the lens through which people view marketing messages and products. Culture consists of shared elements that provide the standards for perceiving, believing, evaluating, communicating, and acting among those who share a language, a historical period, and a geographic location. As a psychological construct, culture can be studied in multiple ways-across nations, across ethnic groups within nations, across individuals within nations (focusing on cultural orientation), and even within individuals through the priming of cultural values. As will be discussed presently, regardless of how culture is studied, cultural distinctions have been demonstrated to have important implications for advertising content, persuasiveness of appeals, consumer motivation, consumer judgment processes, and consumer response styles.
A Framework for Cross-Cultural Consumer Research
2011
The aim of this paper is to construct a conceptual framework for cross-cultural consumer behaviour research. A conceptual background of cross-cultural consumer research was investigated based on McCracken’s culture and consumption theory and Hofstede’s national culture theory. Two theories are compared and then an integrated framework is proposed for cross-cultural consumer research. The proposed framework suggests that Hofstede’s cultural dimensions can be used to classify different cultural groups for macro level analysis and McCracken’s cultural categories, principles, and movement of meaning can be applied to explain individuals’ consumption behaviour for micro level analysis. The proposed conceptual framework offers considerable advantages for both marketing practitioners and researchers who are interested in studying consumption behaviour in two or more different culture groups.
A review of cross-cultural variations in consumer behaviour and marketing strategy
International Business and Management, 2012
People's habits, their aspirations in life, the roles they fill, how they relate to other people, their perception of things, the products they feel they need and the nature of their consumption patterns reflect, more or less, the influence of culture. This paper, therefore, examines the literature on the nature of nature of culture and cross-cultural variations in consumer behaviour. In this paper, we analyze the marketing implications of cultural differences and similarities that exist between the people of two or more nations. The review mainly examines some theories of culture, variations in cultural values, cultural variations in nonverbal communications and, finally, marketing implications of cross-cultural variations that exist between people of different nations.
Cross Cultural Perceptive of Consumer Behavior-An Overview
Shanlax publication, 2018
Culture is everything that is socially learned and shared by the people from an overall population. Culture contains material and nonmaterial components. Nonmaterial culture joins the words people use; and the inclinations they look for after. Material culture involves all the physical substance that have been changed and used by people, for instance, gadgets, auto mobiles, lanes and farms. In an advancing and client direct setting, doodads of the material culture would fuse each one of the things and organizations which are made and exhausted. Displaying associations, for instance, safe way stores. Nonmaterial culture would consolidate the way by which customers shop in super markets, our need for fresher and better things, and our response to the word bargain. Introduction As the broadest part of the full scale social condition, culture has an unavoidable impacts customer. However in spite of expanding research consideration, culture stays troublesome for advertisers to get it. Many definitions have confounded specialists about what "culture" is or how culture attempts to impact shoppers. Luckily late hypothetical advancement help clear up the idea of culture and how it influences individuals. We regard culture as the implying that are shared by the vast majority in a social gathering. In an expansive sense, social importance incorporate basic emotional responses. run of the mill perception, and trademark examples of conduct. Simple society sets up its own vision of the world and develops that social world by making and utilizing implications to speaks to essential social refinements.
Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
South East European Journal of Economics and Business
This study presents a review of 85 peer-reviewed publications of cross-cultural variations in consumer behavior. The objectives of this study are to systemize conceptual and methodological approaches to research of cross-cultural variations in consumer behavior; to present an extended understanding of consumer behavior in related industries; to identify conceptual and methodological gaps and empirical issues in these studies; and by fulfilling the objective of this paper to develop an agenda guiding further research in a systematic manner. This literature review reveals the lack of a unified conceptual approach to defining cross-cultural variations and the absence of a unified terminology related to cross-cultural research. It also highlights methodological areas susceptible to common method bias, which hinders the establishment of equivalence in studies of cross-cultural variations in consumer behavior. This review accentuates the “cross-cultural variations” concept in consumer beh...
Journal of Consumer Research, 2005
This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors. In developing this argument, we redress three enduring misconceptions about the nature and analytic orientation of CCT. We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest. T he past 20 yr. of consumer research have produced a flurry of research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. In this article, we offer a thematic overview of the motivating interests, conceptual orientations, and theoretical agendas that characterize this research stream to date, with a particular focus on articles published in the Journal of Consumer Research (JCR). Owing to the length constraints of this forum, we regrettably cannot give due consideration to the full spectrum of culturally oriented consumer research that appears in other publication venues such as the Euro
Cross-cultural marketing research as a tool in studying consumer psychology across borders
Cross-cultural marketing research as a tool in studying consumer psychology across borders, 2022
Cross-cultural marketing research is a relatively new direction of cross-cultural research. Marketers introduce cross-cultural research methods in studying consumer psychology. The paper introduces crosscultural marketing as a concept and presents an overview of the most popular cross-cultural research methods in marketing. Multiculturality in marketing is defined by catering to culturally diverse groups of consumers, based on national culture characteristics.The text presents the newest contributions to value orientations theories and how they are related to cross-cultural marketing research. The work focuses on research approaches applicable to multicultural environments of consumers, located in different countries.