Exploring Influencing Factors for M-payment Apps Uses in the Indian Context (original) (raw)

Purpose This paper aims to understand the effect of enjoyment (ENJ), facilitating condition (FC), mobility (MOB), collaboration and trust in developing a positive attitude for Indian customers to use m-payment apps. Methodology The study proposed a new paradigm on the grounds of extended technology acceptance model (TAM). By using structural equation modeling (SEM), the frameworks were empirically examined on responses from 328 respondents. Findings-The empirical results indicate that five factors-collaboration, enjoyment, facilitating condition, mobility and trust, positively affect the consumer's attitude for using m-payment services. However, it has been found that the collaboration and trust construct have no direct impact on the attitude to use m-payment apps. Research limitations/implications-The study highlights the significance of these other variables that are critical when it comes to using m-payment apps to identify buyer behaviour. The study will, therefore, guide for all m-payment service providers to develop their services accordingly.