Adoption of Green Banking in India: Challenges and Prospects (original) (raw)
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Green Banking In India: Problems and Prospects
Green banking is different from traditional banking, as green banking focus on promoting environment friendly banking. Green banking is also known as ethical banking. This paper attempts to analyze the adoption of green banking products among customers with different age groups. ANOVA and post hoc tests are applied for analyzing the objectives. This paper finding explains that there is significant difference in the usage of green banking products across various age groups individuals, as young generation is more inclined towards green banking products than middle age and senior age groups. Therefore, more awareness is need to be created among the middle and senior age groups individuals.
The adoption of green banking initiatives has many dynamics. The green banking initiatives focus on promoting environment friendly banking in the society. This paper attempts to analyse the effectiveness of green banking initiatives among the customers with different age groups. ANOVA and "t" test are applied for analyzing objectives. This paper finding explains that the different initiatives of green banking across the various age group individuals, as young generation is more inclined towards green banking initiatives than the various marital status groups. Therefore, more awareness of green banking initiatives to be created by the young generation of the customers. Index Terms-Green Banking Initiatives in Indian Banking sector, Green banking Initiatives of Customers faced problems, Green Banking Initiatives different opinion of Customers in different age group and gender groups, etc
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Green banking means encouraging environmental-friendly exercises and reducing carbon footprints from the banking undertakings. Green Banking is a new way of conducting the banking business by considering hygienic environmental issues. Green banking is different from traditional banking, as green banking focuses on promoting environment-friendly banking. Environmental-friendly practices include the introduction of green products and services viz. Online Banking, Mobile Banking, Banking through ATMs, Green Deposits, Green Mortgages and Loans, Green Credit Cards, and Green Reward Checking Accounts. This paper attempts to analyse the influence of green banking products on the people of Ahmedabad city. ANOVA and chi-square tests are applied for analysing the significant relation difference between the key demographic factors of respondents and their opinion about switching over to green banking products.
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Customer's Intention to Use Green Banking Products: Evidence from Sri Lanka
International Journal of Scientific and Research Publications, Volume 9, Issue 6, June 2019 148 ISSN 2250-3153, 2019
Abstract- In recent years, both academics and banking professionals are paying more attention towards the green banking concept due to its significant influence on environment management in banking context. In Sri Lanka, People’s bank adapted to the green banking practices in 2015 with YES savings accounts as the first state sector bank which introduced the green banking products to their customers. Even though there are so many convenient facilities and benefits available with green banking in People’s Bank since 2015, the problem is that there is a less customers’ intention to use these green banking products. Thus this study aims to investigate factors affecting for the customers’ intention to use green banking products in people’s Bank. Data were collected by distributing a structured questionnaire among the sample of 371 customers in People’s bank in Kandy branch. Customers’ purchase intention has been considered as the dependent variable and green product awareness, green product trust, green product image, green benefits, green perceived value and green product security & privacy have been considered as independent variables. The results indicate that there are significant positive effects of green product awareness, green product benefits, green perceived value and green product privacy & security on the customers’ intention while there are significant negative effect of green product image and green product trust on the customers’ intention to use green banking products in People’s bank. Index Terms- Environmental Sustainability, : Green Brand Dimensions, Green Products, Purchase Intention
International Journal of Innovative Research in Science, Engineering and Technology, 2018
The banking sector has undergone significant developments and investments in the recent past; most of the banks take green banking initiatives. The banks are adopting various environmental practices in their day to day business operations for the environmental concern to maintain the ecological balance. The concept of green banking helps to create a cleaner and greener future as Green Banking has a direct impact on the environment. This paper has been made to study the level of customers awareness regarding " Green banking services " initiative taken by various Public and Private sector banks in India, Cuddalore district.
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Green banking refers to a set of banking procedures that attempts to preserve natural resources and save the environment while taking into consideration all social and environmental concerns. State Bank of India, the largest public sector bank in India is putting its humble efforts in reducing the carbon footprints by eliminating the paper printout work to the maximum extent possible. Deploying solar power systems in the bank as well as ATMs, encouraging the customers to use internet banking, extending loans towards green initiatives by corporates etc. are few to mention out of many. The present study is chosen with an objective of studying the green banking practices of SBI. The study has been carried out by administering a structured questionnaire among 400 Hyderabad based State Bank of India (SBI) customers and analyzed with the help of suitable statistical tools. An attempt is made to examine whether customers are aware of green banking products and services or not, it is also ...
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The Indian banking sector is the strongest mediator between economic growth and environmental stability. Globally, all the countries are focusing their attention in strengthening economic activities and all the citizen of the country are contributing in growth of the economy. Today, we can see implementation of green banking activities in the banking sector has been a huge topic. Along with this, customers can also be made aware about green banking products. Green Banking is a new pattern of banking from which using online banking alternatively branch banking and Paying bills online alternatively mailing them to banks. In the Green Banking concept, the bank fulfills the social and environmentally responsibility along with making optimum use of natural resources like a normal bank. Green banking is the strongest pillar of economy in a country. It is also known as ethical activities bank and The present study proposes studies the impact of green banking and explore new pattern of green banking, viz. green product development , green corporate social responsibility , brand image and goodwill. This study found the implementation of the new pattern of green banking and other ways to address the challenges that lie ahead.
BANKING AND ENVIRONMENTAL CONCERNS:A STUDY ON CUSTOMERS’ AWARENESS AND PREFERENCE ON GREEN BANKING
Banks and financial institutions can play a major and decisive role in these global efforts to make our planet a better place to live in. As providers of finance, banks can ensure that businesses adopt eco-friendly activities. Incentives by way of offering cheaper funds for adopting green technologies will have a long term beneficial impact on the environment. As major implementers of technology, banks themselves can adopt green practices and thereby lead the way in this global initiative. Also, product and service innovations and leveraging on the use of technology enable banks and their customers today to reduce the usage of resources such as paper, thereby aiding in environmental protection. Offering cheaper funds for adopting green technologies will have a long term beneficial impact on the environment. As major implementers of technology, banks themselves can adopt green practices and thereby lead the way in this global initiative. The paper gives an insight into the green banking activities of the Indian banking institutions and the awareness level of customers on these initiatives and their preference on these green banking activities. Key Words:Green Banking, Customer, Awareness and Preferences.