Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis (original) (raw)

Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis

Journal of Business Research, 2009

Abstract

... They also find evidence that their subjects engage in “code switching” from their dominant language ... Also, the perception of ad forcefulness is more significant for people responding to the ... Bond and Yang (1982) administer a questionnaire to bilingual Hong Kong Chinese in the ...

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