Commercialization of Biobank Data: The Case Auria Biobank (original) (raw)

This study presents a case of commercialization in an emerging business field. The subject of study is Auria Biobank, the leading clinical biobank in Finland. The study depicts the development of the case organization and examines how the biobank seeks to establish business operations around its depository of tissue samples and patient records. This case study examines emerging of commercial activity associated with personalized medicine from the perspective of a biobank. The results of the study will present an evaluation of the challenges and opportunities a biobank faces when developing operations to utilize digitalized biobank data for commercial research and development (R&D) purposes.