Pengambilan Keputusan Strategis Jendela Alam Lembang: Perspektif Keuangan dan Strategis (original) (raw)

WIKRAMA PARAHITA : JURNAL PENGABDIAN MASYARAKAT, 2020

Abstract

Links/URL: https://e-jurnal.lppmunsera.org/index.php/parahita/issue/view/207 DOI: https://doi.org/10.30656/jpmwp.v4i1 Publication: WIKRAMA PARAHITA : JURNAL PENGABDIAN MASYARAKAT, Vol 4, No 1, p. 1-7 Author: Dr. Jacinta Winarto, Dr. Benny B. Tjandrasa, Dr. Lina Anatan, Andre Sunjaya, Novan Ardianto Corresponding Author: Dr. Lina Anatan (lina.anatan@eco.maranatha.edu) Abstract As an organization that engaged in the field of educational tourism, Jendela Alam Lembang is faced with the challenge of being able to compete with other tourism in the surrounding area, which is certainly not small, and each has its uniqueness to offer to their visitors. This has resulted in a significantly decreased in the number of tourist arrivals to Jendela Alam Lembang in recent periods. This community service activity was conducted to find solutions to the main problems faced by Jendela Alam, the decreasing number of visitors, to increase the revenue of Jendela Alam’s restaurant through strategic decisions that are targeted and directed. For this reason, the joint team of lecturers and students from the Master of Management Study Program and the S1 Management Study Program work together to carry out community service entitled "Strategic Decision Making in Jendela Alam Lembang: Financial and Strategic Perspectives." The implementation of methods is carried out for solving problems faced by the organization include: Presentation of materials related to forecasting, capital budgeting, and business strategies as well as new strategy proposed through organizational strategic decision making. Technically, in extracting information related to problems faced by Jendela Alam, the team conducted observations and interviews with Jendela Alam owners and employees. The results and conclusions reached in this community service activity include: 1) Owners and employees understand the importance of projections using forecasting methods, 2) Increasing the income of Jendela Alam Lembang through the application of the STP strategy (Segmenting, Targeting, and Positioning) and 7 P (Product, Price, Place, Promotion, People, Physical Evidence, and Process). Keywords: Capital Budgeting, Forecasting, Strategic Decision Making

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