Romania, as a tourist destination, seen from the perspective of the online media (original) (raw)

Abstract

In the age of information, the internet is one of the most often consulted sources when it comes to gathering materials about specific tourist destinations. According to the World Tourism Organization, 80% of young travellers use it to search for information before their trip. Therefore the data available in the online media has a significant impact on the decision-making process of young tourists, and the internet can be used as an essential marketing tool for the tourism industry. This paper presents the in-depth analysis of the information about Romania, as a tourist destination, available on the major non-Romanian websites, which operate in the field of tourism worldwide, including both owner and user generated content. Well acknowledged, online newspapers are also included in the study, together with two significant social media networks, namely Facebook and Tweeter. The results show the image, which is presented to the international traveller about Romania as a tourist destina...

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