International Growth for the Concept of Children’s Edutainment: The Case of KidZania (original) (raw)

2019

Abstract

This chapter deals with the international development of an entrepreneurial project of Mexican origin. KidZania is one of the fastest growing brands of edutainment globally. This company has an innovative concept focused on edutainment aimed at children. Currently, it has a presence in 19 countries through 24 locations and receives more than 58 million visitors a year.

Argentina Soto Maciel hasn't uploaded this paper.

Let Argentina know you want this paper to be uploaded.

Ask for this paper to be uploaded.