The Strategy Development and Competitive Advantages of Micro Small Medium Entreprise Business Institution Toward Regional Development (original) (raw)

The implementation of "business not as usual" on the MP3EI 2011-2015 was held to optimize the potential of regional commodities that can increase the regional values. This research was conducted to search for the potential of UMKM in developing the potential commodities of Lampung province. The problems related to the commodities development consists of setting up the potential commodities which as based on the production copacity, so that it is difficult for those local governments to stimulate the coomdities development. The research method was qualitative method and data collected through literature reviews and analysis of competitive advantage. The results of the research were 1) there are high potential of UMKM development, 2)UMKM should be developed in accordance with the local culture and regional commodities, 3) UMKM plays an important role in solving the social problems such as creating employment, 4) the development of human resources, technology, capital, marketing, information and management plays an important role in the development micro business, 5) the natural resources, human resources, and the world market in the global era would be a high potential if it is designed and the initiation strategy consists of the government network, NGO, private institution, individual and groups, which is managed effectively.