Implementing a Competitive Structure on Wine Tourism Experiences (original) (raw)

Gastronomy has been one of the essential pillars of tourism in all parts of the world for many decades. The sole purpose of travel is to familiarize oneself to a new and different culture and immerse in it for as long as in depth as one possibly can, whereby the simplest way to indulge in such pleasure is through human ́s basic need food. In a specific cuisine, it tells a story of heritage, tradition, innovation, education and even art. The practice of searching for authentic experiences in local food and wine has never been far from people ́s mindset whilst travelling, especially with the current concern of sustainability to consider, which contributes to the primary research topics of this paper. In the modern age where global tourism has caused a staggering rise of competitiveness in worldwide destinations, unique experiences that still preserves intangible cultural heritage becomes more and more sought after by tourists (UNWTO Global Report on Food Tourism). IGCAT recognizes thi...