The House That Jack Built: eBusiness Models for SMEs”, 17 th Bled eCommerce Conference (original) (raw)

The purpose of this paper is to study the feasibility of business models for small and medium sized enterprises (SMEs). SMEs are a demanding field of research because of their heterogeneous nature. SMEs should not be considered as smaller versions of large corporations, but instead they face somewhat different challenges. The business strategies of SMEs may vary greatly from the ones of larger companies, especially in their early growth phase. This article reports a business model planning case in an SME. First results indicate that 1) contemporary eBusiness model methods are largely founded on position or resources-based strategy approaches, and 2) current models support only weakly simple rules-based strategy thinking. 1