Lecture 1: Introduction to Rhetoric and Communication (original) (raw)
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Philosophy & Rhetoric, 2006
Readers of this book will not find much in it about the "persuasion" and "rheto ric" they might expect to read about in this journal. Nor will they find in it the Appendici Critiche that appear in the original text, Michelstaedter's thesis en titled I concetti dipersuasione e rettorica [sic] in Platone eAristotele, which he submitted to the Faculty of Letters in Florence in 1910. But the version printed here by the editors (hereafter "VBD," as there is no indication of who did what) will no doubt appeal to those who dislike Plato and Aristotle, have the idea that
The art of persuasion: the relevance of rhetoric today
Estudios Ingleses de la Universidad Complutense, 2006
In this article the author reviews the book Persuading people: an introduction to rhetoric, by Robert and Susan Cockcroft (2005), and discusses the relevance of studying and teaching rhetoric today. The book presents a modern reading of ancient rhetoric, incorporating concepts of literary criticism and linguistics, and applies the techniques of rhetoric to the analysis of a wide corpus which includes literary texts, political speeches, press articles and advertisements. In the article I argue that the approach of the book presents rhetoric as a highly attractive, interdisciplinary field of study, offering an interesting perspective of text analysis for teachers and scholars of literature and linguistics, in particular in the areas of pragmatics and discourse analysis. Furthermore, the book includes a proposal for putting strategies of persuasion into practice, which can be used with students to improve their writing and speaking skills.
Lecture 6: Contemporary Research in Rhetoric/Persuasion
Scholarly and Research Communication
A separate strand of rhetoric’s development heads in a similar direction as Burke’s, but one that focuses specifically on the emergence of what might be seen as a rhetorical science. This lecture looks at the work of Harold Lasswell, Paul Lazarsfeld, Ernest Dichter, and others, who addressed the effects of persuasion through communication research. Il y a une rhétorique distincte qui se développe dans une direction semblable à celle prise par Burke tout en se focalisant sur l’émergence de ce qu’on pourrait qualifier de science de la rhétorique. Ce cours porte sur l’œuvre d’Harold Lasswell, Paul Lazarsfeld, Ernest Dichter et d’autres qui ont étudié les effets de la persuasion en faisant de la recherche en communication.
The Rhetoric of Persuasion. Talking to Our Emotions
Círculo de Lingüística Aplicada a la Comunicación
La persuasión se basa en aspectos emocionales. No tiene que ver con argumentos lógicos, sino con recursos que apunten al corazón. El remitente del mensaje intenta cambiar el comportamiento, los sentimientos, las intenciones o el punto de vista de otro por medios comunicativos. Los oradores a los que nos referimos, principalmente políticos, ya que generalmente intentan manipularnos, se dirigen a un grupo con el que tienen algo en común, por ejemplo, raza o religión, y usan miedos y odios, prejuicios e inclinaciones, convicciones e ideales comunes al grupo. Se utilizarán diferentes técnicas para manipular y podemos estudiarlas desde la perspectiva retórica clásica, prestando atención a la elocutio (elementos estilísticos), el ordo (orden) y la dispositio (organización de argumentos), centrándonos en cómo se eligen, repiten o evitan las palabras. El remitente también utilizará discursos anteriores, predicciones sin ninguna base y otras estrategias para infundir miedo en los destinatari...
Círculo de Lingüística Aplicada a la Comunicación, 2019
This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the de-construction of the text from the discursive act itself (as conceived in the invention phase) to its actual production (i.e. delivery). The questions this methodology attempts to answer are why the pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the potential audience is, and what other multimodal resources are used to support the persuasive force of the text. In order to answer these questions, two pitches in Spanish are deconstructed and conclusions regarding their efficacy are drawn. [es] Análisis retórico de un modelo de discurso en el ámbito comercial: Elevator Pitch Resumen. En este trabajo se propone un modelo analítico para un tipo de discurso comercial (Elevator Pitch) basado en los cinco cánones de la retórica clásica (inventio, dispositio, elocutio, memoria y actio). Partiendo de dos discursos opuestos desde el punto de vista de su eficacia, se pretende deconstruir el texto para comprender las razones del logro persuasivo (o de su fracaso) analizando sus características discursivas y lingüísticas desde el mismo momento de la planificación (estudio del destinatario, argumentos, etc.) hasta la puesta en escena pasando por una selección léxica (elocutio) perfectamente estudiada que pretende estimular marcos cognitivos de interpretación que apoyan la propia argumentación en favor de la persuasión del interlocutor. Palabras clave: Persuasión; retórica; análisis del discurso.
The Art of Persuasion: Pathetic Appeal Vis-À-Vis Ethical and Logical Considerations
Advances in Social Sciences Research Journal, 2019
Short story writing is a literary art whose creativity heavily depends upon the interplay between the writer and his influence upon the reader. There are four modes of discourse employed in creative writing: exposition, description, narration and persuasion. Exposition is concerned with the layout, style and organisation of events and the actors within them. It is the immediate revelation to the readers of the setting and other background information that is necessary for understanding the plot. Description employs the use of language terms in 'graphical' or picturesque representation of something or someone through detailed characterisation of colour, motion, sound, taste, smell and touch. Narration is the telling of a story in fiction, nonfiction, poetry or drama. Persuasion is a form of argumentation where the language employed is intended to convince, principally through appeals to reason or to emotion. This study is focalized on the mode of persuasion with the rhetorical and classical theories as the point of reference. The Greek philosopher Aristotle upheld the view that narration, whose essential purpose is to become persuasive, could only enjoy viability if it possessed the following appeals: ethos, logos, pathos and kairos. This study was a confirmation of Aristotle's contention across first language and second language English readers; this was underscored by an annexed anthology within the study, depicting divergent fictional settings and all emanating from the same writer, to which reading subjects from these variegated contexts were exposed. Thereafter comprehensive questionnaire covering various dimensions of ethos, logos, pathos and kairos was used to elicit the reader responses in regard to their appreciation and understanding of story. The study is useful not only in cementing the classical tradition, but also as an indication that even in modern rhetoric, logos and kairos must be regarded as basic in any communication while ethos and pathos are mainly appellative, although of relative importance.
Classical Rhetoric and a Limit to Persuasion
Lecture Notes in Computer Science, 2007
Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called 'aptum-model'. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be related to social psychology in an interesting and informative way. This combination of classical and modern disciplines of persuasion however also suggests that there is an inherent limit to the power of persuasive strategies.
Persuasion’s Ethical Force: Levinas, Gorgias and the Rhetorical Address
One of the most compelling-and idealized-narratives of the rhetorical tradition extols rhetoric as an alternative to violence. In this narrative, rhetoric holds a noble and privileged place: Argumentation and discourse can settle heated debates before situations devolve into bared fists, flashing knives, or deployed troops. Cicero's well-known version of this account holds that the highest articulation of humanist ideals are realized when persuasion-not force-is the instrument of political power. This classical opposition between rhetoric and force applies even to powerful systems of domination. An orator who successfully combines wisdom and eloquence can equalize asymmetrical power relations, making his voice heard despite the oppressive regime that wishes to silence it. For all of these reasons, according to this narrative, rhetoric possesses a high moral purpose because it can both prevent bloodshed and resist domination.
The Ethics of Persuasion: Derrida's Rhetorical Legacies (Intro)
The Ethics of Persuasion: Derrida's Rhetorical Legacies, 2020
The Ethics of Persuasion challenges the traditional thinking that rhetoric is primarily a utilitarian art built on force and adorned with linguistic ornamentation. The book brings the thought of philosopher Jacques Derrida to a handful of foundational texts in the classical rhetorical tradition to demonstrate the surprising ethical priority of a discipline known for its focus on persuasion. And along the way, it demonstrates the significant rhetorical dimensions of deconstruction, reviving the case that Derrida has much to offer the field of rhetoric. Drawing on Derrida’s (non)definition of ethics and his pointed accounts of performativity, The Ethics of Persuasion argues that ancient theories, practices, and pedagogies of persuasion have a vital ethical component that has been under-theorized for more than two millennia. Through deconstructive readings of some of the rhetorical tradition’s most esteemed texts on persuasion—highly determined pieces by Gorgias, Lysias, Isocrates, and Plato—the book suggests that an ethics emerges from even the most forceful instances of persuasion, showing us that we are not simply sovereign beings who by turns wield and guard against linguistic techniques of rule. Our persuasive endeavors, rather, are made possible by an ethics—an encounter with otherness that interrupts self-presence.