EFFECTIVENESS OF USING ICT TOOLS ON TOURISM PROMOTION IN TANZANIA (original) (raw)

The effects of the use of ICT by tourism enterprises

Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management, 2015

Nowadays tourism economy is driven by information technology (IT) and telecommunications. All tourism oriented companies, such as tour operators, travel agencies, rental agencies, cruisers and hotels experience the growing impact of what is commonly known as information and communication technology (ICT). Tourism sector represents the information-intensive industry characterized by a significantly long value chain influenced, to a great extent, by information. Its creation, collection, storage, retrieval and transfer remain within the core activities of all tourism enterprises. Every single innovation in IT sector can potentially change the strategy followed by tourism companies in running a business. Such transformations are also imposed by tourists' behaviors which keep altering under the influence of information technology. The process of tourist services purchase is based on information collected through many different channels, e.g. travel agencies, brochures, the word-of-mouth, or web sides offered by tourist service suppliers, which are currently gaining much importance. Consumer decision making process in tourism sector is transformed into an online one, since direct service booking has become possible. Proper understanding of behaviors presented by those searching for travel information online, as well as using innovative information and communication technologies by tourists, remain essential for designing an effective ICT-based business model. Currently it seems to be the crucial challenge for the entire tourism sector. ICT is focused on designing the new scientific paradigm (by innovation, co-opetition, collaboration with customers) of tourism development based on modern e-technologies. The paper discusses the level of information and communication technologies application in the tourism sector. The study covers small and medium-size hotels (SMEs) and travel agencies which dominate the tourism industry worldwide. The article draws experience from the tourism industry in one of the most popular tourist destinations in Poland − Lower Silesia.

RESEARCH PROJECT "ASSESSING THE IMPACTS OF DIGITAL MARKETING IN PROMOTING TOURISM IN SOUTHERN CIRCUIT OF TANZANIA. (THE CASE STUDY OF TRIP ADVISOR)"

BACHELOR OF TOURISM MANAGEMENT RESEARCH PROJECT, 2021

The purpose of this study is to identify, discusses and assesses the Impacts of digital marketing in promoting tourism in the southern circuit of Tanzania. This is because digital marketing has been a vital organ toward promotion of different business thus the chapters in the study report reveals how digital marketing has impacted the promotion. This chapter provides an introduction to the research title “Assessing the Impacts of digital marketing in promoting tourism in southern circuit if Tanzania. The case study of trip advisor” and will conducted at Iringa- Tanzania.

Influence of Information and Communication Technology (ICT) in Tourism Sector: A Descriptive Approach

2020

Nepal is a country blessed with natural beauty, diverse culture, majestic Himalayas, religious destination which attracts thousands of tourists every year making the tourism industry progressive to flourish. Information Communication Technology (ICT) proves to be an effective tool for strengthening the tourism industry. Thus, the purpose of this research study is to analyze about the past scenario of tourism industry, advent of ICT in tourism industry, positive impacts of ICT in tourism industry through in-depth interview with tourism experts and people who have worked for tourism since decades. This study is a form of qualitative research where narrative inquiry has been selected and the scenario has been analyzed through themes developed from the narratives. The result reveals that the emerging technology brings positive impacts to tourism industry assisting branding, promotion of the country, enhancing networks through communication and easily booking tours. The proper utilizatio...

Assessment on the Role of Internet in Tourism Marketing A Case Study of Mwanza City-Tanzania

This study assessed the role of internet in tourism marketing in Mwanza City. The objectives which guided the research were to identify the status of tourism marketing through internet usage in Mwanza City, to analyse the use of internet in marketing tourism in Mwanza City, to identify the relationship between tourism growth and the use of internet in Mwanza City and to identify the challenges facing the internet usage in marketing tourism in Mwanza City. The sample size of the study was 16 marketing or communication officials whose companies or organizations have registered and have the websites. The research used qualitative and quantitative methods in the presentation of data and research data were collected through interview and content analysis and the use of the secondary data. Data was analysed using thematic analysis, SPSS and Microsoft Excel and findings were presented in narrations, frequencies, percentages and charts. Findings of this research described that internet doesn't play much role as it should. Also the researcher discovered that there is no harmonization within tourism sector in electronic environment as well. But thanks to god the government has played a major role to ensure that the harmony is built within tourism industry by creating a tourism marketing portal which is incorporated by every recognized tourism company information needed by customer (s) or consumer(s) and which will ensure that there is cooperation and collaboration among stakeholders.

An initial exploratory study into the use of ICT in tourism by developing economies as suppliers of hospitality and destination

COMPUTING AND INFORMATION SYSTEMS, 2006

Not many industries that offer intangible goods are so dependent on information gathering, processing, storage and presentation as tourism is. Therefore any modern tourist business that pays inadequate attention to its use of ICT is likely to become uncompetitive. Although the level of ICT use in tourism differs from place to place, less developed economies can compete better by the use of technologies such as the internet and open source software. Yet, a systematic study of the use of ICT by the tourist industry in less developed economies is scanty or lacking in academic literature. Therefore there is inadequate knowledge of how developing countries can benefit from the potentials that ICT offer to the tourist industry. This paper attempts to fill this gap in knowledge by revealing from literature the potential contributions of ICT in the tourist industry and proposes that these contributions be used in a future study of less developed economies in their role as suppliers of hospitality and destination aspects of tourism.

Sustaining Tourism Destination Competitiveness Using ICT in Developing Countries

Speaking of competitiveness has become frequent nowadays, because it is one of the central concerns of governments and industries of all countries. In a world increasingly global and competitive it is essential that companies develop a strategic management in order to follow the complexity of the environment, the trends and competitiveness of the market to gain competitive advantages. This paper reviewed destination competitiveness as it affect tourism and the enablement of technology as a vehicle of transformation. The importance of ICTs for enhancing the competitiveness of tourism enterprises in developing countries is tremendous. ICTs can help them organize their tourism offer, and the Internet provides new opportunities for tourism providers to actually target markets worldwide. This has impacted on the way in which regional tourism destinations are promoted. The method of promoting regions via the development of regional tourist destination websites or portals using Internet technologies is increasingly being adopted both in Australia and around the world. Many tourism enterprises in developing countries have not yet been able to adopt ICTs, even though their application could offer competitive advantages. It develops the proposition that use of such technologies can be a practical approach which destinations may use to mitigate some of tourism's negative impacts. Adopting a destination-focused perspective and through the undertaking of a worldwide study, this research examined how ICT can be used in the management of sustainable tourism.

The Impact of Ict in Business in Tourism-Improving Efficiency, Productivity and Business Performance

Proceedings of the International Scientific Conference - Sinteza 2016, 2016

Tourism is one of the most complex industries, which exerts considerable impact on other industries. Many abandon the thesis that tourism is a result of economic development, but increasingly accept the claim that tourism is a factor of economic development. Information and communication technologies (ICT) have been confirmed, as they increase efficiency, productivity and improve overall business performances. Numerous authors have examined the relationship between ICT application and business tourism development, but also with the aim to prove the application of various models from different perspectives. This paper aims to present some of the aspects of the connection between the application and development of ICT and improvement factors in tourism business.

Information Communication Technology - Revolutionising Tourism

This paper identifies a number of key changes in Information Communication Technologies (ICT) that gradually revolutionize the tourism industry. E-tourism and the Internet in particular support the interactivity between tourism enterprises and consumers and as a result they re-engineer the entire process of developing, managing and marketing tourism products and destinations. All stakeholders related to tourism and hospitality, therefore, gradually see their role being changed and new opportunities and challenges emerging. The paper demonstrates that future of e-Tourism will be focused on consumer centric technologies to ensure that the new sophisticated and experienced consumers are served. Therefore, agile strategies are required at both strategic and tactical management levels to develop the 'infostructure' for tourism organizations to manage their internal functions, their relationships with partners and their interactions with all stakeholders including consumers. Only those organizations that appreciate the opportunities which ICTs bring and manage their resources successfully will be able to enhance their innovation and competitiveness in the future.