Public Relations Activities in Malaysian Islamic Banking: The Case of Bank Islam Malaysia Berhad (Bimb) (original) (raw)
Related papers
Public Relation Activities in Malaysian Islamic Banking: The Case of Bank Malaysia
2020
The public relations concept is a basic concept that must exist in various organizations. The strategy taken might be affected by or affect a cultural image. In the current world, Islamic institutions have emerged and grown rapidly. In particular, in the financial industry, Islamic banking in Malaysia has become a pioneer and evidently survives within the industry.Having sais that, the public relations conceptsupposes to engage within their activities, also. But then, as Islamic values are being their foundation, it might influence their public relations strategy. Hence, the objective of this study is to observethe Islamic values thatinfluencing the public relations and the cultural image strategy of the Islamic institution which primarily is Bank Islam Malaysia Berhad (BIMB). We chose them because Bank Islam is a first and pioneer of Islamic banking in Malaysia that expected to be a very Islamic banking version. By using a case study approach dependent on a circuit of culture (COC)...
Public Relations Review, 2014
This article adopts the cultural-economic model of public relations practice to analyze the communications through the websites of three prominent Islamic banks in Kuwait. The analysis extrapolates Islamic value orientations including respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism. The orientations are then examined relative to public relations practice in the Middle East. The study advances the understanding of Islam and public relations in the Middle East, an understudied region in public relations literature, and illuminates the relationship between religion and public relations. It concludes with observations to guide public relations projects directed toward Muslims in the Middle East for professionals and scholars.
The Role of Public Relations in Promoting Islamic Products Globally: The Malaysian Experience
Journal of Islamic Studies and Culture, 2014
Islamic banking and Muslim products have high demands not only among Muslims but also the non-Muslims worldwide including Malaysia. In general, Muslim consumers present a strong voice that the globalised world of business is paying more attention to, but has yet to be fully understood on how to deal with the market. To understand the global market challenges, it is important for public relations practitioners to apply strategic promotional tools to specifically cater this market. There are tremendous opportunity for growth in global halal market which is valued at approximately US$2.7 trillion annually (Ministry of International Trade & Industry of Malaysia, 2012). Looking at the growth and development of Islamic Products in Malaysia, this article examines the role of public relations in promoting Islamic products globally. The findings indicate that, it is important to used advertising; initiating Corporate Social Responsibility activities as well as correcting misconception of Islam are among the roles that need to be executed by public relations practitioners in promoting Islamic products globally.
2021
This study aims to reveal the strategic management of public relations to build an image and increase public interest in An-Nur II Islamic Boarding School of Bululawang, Malang, with sub-focus covering: (1) concept of analysis and planning, (2) implementation process, and (3) evaluation process by PR management of An-Nur II Islamic Boarding School Bululawang, Malang. This study used a qualitative approach with a case study design. Data collection was done through in-depth interview techniques, participatory observation, and documentation. Data analysis techniques included data reduction, data presentation, and concluding. The validity of the findings carried out by extension of participation, source of triangulation techniques, theories, and methods, and perseverance of the observer. The research informants were boarding school caregivers, the person in charge of public relations, public relations of formal and non-formal educational institutions, work units / executive committee of...
Management and Excellence in Public Relations.: The Case of Islam
SSRN Electronic Journal, 2022
This paper examines Management and excellence in public relations within islam. Islam is considered as one of the fastest growing religions in the world and little is said or written about it in connection to management and excellence especially in public relations. There are lots in the Quran and Sunnah of Prophet Muhammad (PBUH) showcasing the management system of the Prophet and his excellence in public relations which serves as guides to Muslims. The methodology employed is the systematic approach through secondary sources; hence various secondary materials were consulted.
The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR
Jurnal The Messenger, 2018
The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.
Symbolic Interaction: Marketing Public Relations in Private Islamic University
2021
Marketing Public Relations (Marketing PR) activities, this includes universities Marketing PR is a synergy between marketing activities and public relation strategy. This concept does not only market or sell product/service but also create, nurture and maintain the institution’s positive image. Bandung Islamic University (Unisba) is one of the private islamic universities implementing Marketing PR activities. The objective of this research is to acknowledge and to analyze: 1) The meaning of Marketing PR to Public Relations and Promotional Team, 2) The experience of Public Relations and Promotional Team in conducting the Marketing PR activities. This research uses qualitative research, constructivist paradigm with a phenomenology approach. The theory used is the symbolic interaction, sampling technique is conducted purposively. The result of this research explains that; based on the experience, Public Relations and promotional team must have managerial, public speaking and public rel...
The Islamic roots of modern public relations and corporate social responsibility
International Journal of Islamic Marketing and Branding, 2015
Public relations in Islam is deemed as a vehicle of creating a healthy environment and atmosphere for both the individual and the organization to set up and establish the Islamic Umma which should be characterized by harmony, mutual understanding, mutual respect and mutual interest governed by the Islamic principles and values. The final objective is to reinforce social solidarity and a strong community in terms of faith and welfare. The principle of freedom of expression in Islam, shouraa-democracy, transparency, accountability, social responsibility, reinforcing social solidarity 'takaful', fostering a sense of affiliation and loyalty to the community, sincerity and truthfulness, are key principles of human, social and institutional communication and relations in Islam and fundamentals of modern public relations. All actions undertaken by organizations toward their general publics in the community are motivated by an ultimate conviction in the betterment and empowerment of the community to help establish the perfect Umma of believers. Ethics, transparency, mutual understanding, authenticity and accountability are the pillars of Islamic conduct and communication as they are today the basics of successful corporate social responsibility, corporate communication and stakeholder governance.
Islamic Banks’ Marketing and Communication Tactics : Towards a Better Reception and Perception
Journal of Islamic Economics , Banking and Finance, 2013
This paper explores the effectiveness of marketing and communication tactics used by Islamic banks in transmitting and conveying the essence of Islamic banking. Two banks are used as a case study, Bank A and Bank B, both located in Abu Dhabi. We use interviews, surveys, and a focus group to understand how different stakeholders perceive Islamic banks. The objective is to examine how communication is conducted from the emitters, namely Islamic banks in Abu Dhabi, and to assess the comprehension of the transmitted messages by receivers, namely the customers. Recommendations are made for improving communication and correcting inaccurate perceptions.
Avant Garde, 2021
The development of Information and Communication Technology makes it easier for humans to carry out their daily activities. Every element of society can certainly move to create a better human life. One of them is Bank Muamalat. This company helps mosques in Java and Sumatra in carrying out mosque management activities. This study also aims to analyze and examine descriptively the management of the Muamalat Bank mosque, which was awarded as "The Best Social Marketing" which was reviewed through Public Relations theories. The research that method will be used is qualitative approach. Also, researchers choose a method with document studies so that the data taken is in accordance with existing reality. The result of this research is that Bank Muamalat Mosque management training has tried to utilize technology through pieces of training held by Bank Muamalat itself in collaboration with the National Amil Zakat Agency (BAZNAS) to train mosque management to develop in the digital era as now.