Projected Image and Correlation of Interests on the Island of Fuerteventura (Canary Islands, Spain) (original) (raw)
Related papers
In the context of increased competition on the international tourism market, the assessment of destination image has become a research subject for both managers aiming to improve destination positioning and academic researchers. In order to obtain a competitive advantage, every tourist destination must identify, maintain and reinforce, through appropriate marketing policies, unique items that form and build over time "the destination' s image". Accordingly, the ultimate target of the tourist destinations' promoters should be to achieve a high level of coincidence between the promoted or projected image and the perceived image of the destination, held by potential and actual tourists. Therefore, the aim of this paper is to illustrate promotional techniques and methods used by the authorities of the Canary Islands over the years (projected image), and to identify, through a survey among the citizens of Braºov, the image that they have of the Canary Islands (perceived...
This thesis aims to explore online projected and perceived images of a tourist destination, to assess their mutual correspondence, and to shed light on the role of online user generated images in destination image formation. It is also our aim to analyse the spatial distribution of image by tourists and the complex image identity issues about a destination. For these purposes, online image sources about the case study of Catalonia were analysed through a massive computerised quantitative content analysis of about 25,000 travel blog and review entries (perceived image) and about 3,000 official tourism webpages (projected image). Results showed that an important dissonance exists between tourists' images and official images of the destination in several aspects, notably its attraction factors and cultural identity. Tourists' destination images were found to be greatly concentrated in certain elements and spaces. Finally, this thesis proposes the concept of "transmitted im...
The evolution of the image of Spain as a tourist destination
From the central government, the institutional promotion of tourism has played an important role in the development of tourism in Spain and undoubtedly has contributed to the achievement of the leader position that Spain has as a tourist destination. This institutional promotion had an early beginning and a strong growth with the creation of an entity which will become the current “Instituto de Turismo Español”, as we will see in the full paper. Since its inception, the institutional promotion has adapted to the successive tourist market’s needs without changing abruptly or running risks. All this development has been based on the professionalization of the Spanish promotion, thanks to a strong team of experts both within government and outside it, with companies specialized in advertising and marketing. The “Instituto de Turismo Español” has always been clear about the importance of tourism both socially and economically, not to mention the increasing competitiveness of the tourist market, where Spain has always had a privileged role. Throughout this paper we analyze all the actions and promotional campaigns developed in Spain, examining through examples its promotional strategy, whose aim has always been the conveying of a good image of Spain as a tourist destination.
The Routledge Handbook of Popular Culture and Tourism, 2018
The image of Spain as a tourist destination from an iconographic perspective, reflected on public photography, graphic guides, postcards, and cinema, has been pieced together and historically transformed according to the different institutional politics and the reaction to previous models. The numerous studies analyzing this adopt a socio-cultural and ideological vision that mostly attends to enduring cultural or psychological topics without impinging on the visual specific component or in what it supposes, from a historical-artistic approach, the survival of iconic and representative traditions. In the touristic figuration field, the transposition of media language strategies (Dorfles, 1973) and the quotes and counter-discourse to the previous imagery, which are still present in the new touristic modality linked to the popular culture tourism, have played a key role.
Imagining the image in tourism: a round trip
2018
Currently, the role of the image in the development of tourism and, especially, as an element of differentiation of a destination area is widely recognized. This is reflected in the literature, which seeks to identify the variables that motivate the purchase or incentivize the decision process. However, the reference to feedback processes or control mechanisms of the image, as well as its creation, is unusual. This article aims to present a model of understanding these processes.
Lusophone Journal of Cultural Studies, 2018
Cities are now up for sale. They are a commercial product, each with its own distinct brand and image. Urban centres have been transformed into tourism destinations that compete with each other. It is essential for cultural tourism cities to construct a prestigious brand and a public image that shows them in the best possible light. These are the elements that attract visitors. Tourists choose the places to visit mainly on the basis of their perception of each destination's image and brand. However, these representations of cultural tourism are ultimately stereotypi-cal images, based on a partial and subjective selection of history and heritage. In this article, we study the process of construction of cultural tourism images in one of the Iberian Peninsula's main destinations-Toledo. The article also analyses visitors' perception of this public image and its influence when it comes to choosing a destination. The methodology used, after a literature review and compilation of information on Toledo's promotional image, is based on empirical analysis of surveys. The article demonstrates that Toledo has a stereotypical image and brand, based on a partial view of its history and the picturesque dimension of its heritage. It is this representation that attracts the vast majority of visitors to the city. On the other hand, the real city is disappearing, in terms of both the promotional image of Toledo, and in the perceptions of tourists and visitors. The stereotypical image and commercialisation of the city as a cultural tourism destination is now the prevailing force. A construção e perceção das imagens e marcas do turismo cultural. Um estudo de caso de Toledo (Espanha) Resumo As cidades hoje estão à venda. Elas são um produto comercial com uma marca e uma imagem. Os centros urbanos são destinos turísticos que competem entre si. Nesta matéria, ter uma imagem pública tão favorável quanto possível e ter uma marca de prestígio são questões es-senciais para as cidades turísticas culturais. Elas atraem visitantes. Estes escolhem os seus luga-res de viagem principalmente através da perceção que têm da imagem e da marca dos destinos. No entanto, essas representações do turismo cultural são estereótipos baseados numa seleção parcial e interessada da história e do património. Neste artigo, estudamos o processo de cons-trução de imagens turísticas culturais num dos principais destinos da Península Ibérica, Toledo. Da mesma forma, analisa-se a perceção dos visitantes dessa imagem pública e a sua influência na escolha de destino. A metodologia utilizada, após uma revisão da literatura e uma compila-ção de informações sobre a imagem promocional de Toledo, baseia-se num trabalho empírico através de inquéritos. Descobrir-se-á que Toledo tem uma imagem estereotipada e uma marca baseadas numa visão parcial da sua história e no caráter pitoresco do seu património. É essa representação que atrai a grande maioria dos seus visitantes. Em contrapartida, a cidade real Revista Lusófona de Estudos Culturais