The Kindness of Strangers? An Investigation into the Interaction of Funder Motivations in Online Crowdfunding Campaigns (original) (raw)
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Backers’ motivation in CF activities has got increasingly more attention over time. Previous studies had approached the subject from economic, marketing and consumer’s perspective, few were done based on modern motivation models. In the meantime, most of motivation models were tested under management or educational settings, other situations often receive very little interest, and have yet to be fully explored. This paper combined modern motivation models and CF studies, intended to uncover a connection between intrinsic motivation, incentives and backers’ behaviour. After reviewing related literatures, a conceptual model with 10 hypothesis was proposed. The feedback from 212 people was collected, one hypothesis was accepted, three were rejected and others had different outcomes when tested in different group settings. The results shows that intrinsic motivation, incentives and family & friend relationships plays a significant role in predicting the likelihood of backers’ activity. The difference in effects are discussed in extent in later chapters.
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Crowdfunding is an emerging phenomenon that has attracted significant interest from scholars and practitioners alike, mainly due to its appeal as an alternative source of funding. As crowdfunding has grown exponentially, so have the associated challenges and opportunities. In this conceptual paper, we define crowdfunding and discuss its characteristics, related terminologies, and key elements. We also propose a typology for crowdfunding and indicate the ethical issues associated with it. We conclude this study by presenting the implications for scholars and practitioners, as well as a suggested roadmap for future research. We believe this paper clarifies many of the issues related to crowdfunding. It also aims to inspire a scholarly debate and further develop the theoretical foundations of the crowdfunding literature. This may also prompt practitioners to take note of the emerging concerns as the crowdfunding phenomenon transforms from a marginal to a mainstream discipline.
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This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes are firstly identified from previous literature and linked to DCF campaigns through a set of hypotheses: disclosure, imagery, updating, and spreadability. Following, their explanatory capacity is measured through quantitative analysis (logistic regression) based on 360 all-or-nothing campaigns fostered by nonprofits through an online platform. Results confirm the high explanatory capacity of determinants related to the updating and spreadability of the campaign. However, factors related to the disclosure and imagery do not influence their success. This research suggests that the success of online campaigns is closely related to share and update transparent information of those details that contributors deem relevant. Implications are drawn...