COVID-19 and Islamic Banking Services: Digitalisation as a Post-Crisis Solution (Case of Morocco) (original) (raw)

Movement restrictions and the resulting social distancing, as measures to flatten the curve of the spread of coronavirus disease 2019 (COVID-19), highlighted 'electronic business models' (e-BM) as well as the importance of digital transformation of banking services. This article aims to empirically explore the new business opportunities offered by the digitalization of Islamic banking services as a solution to revitalize post-COVID-19 activity and overcome the difficulties of the period. The article presents the results of an opinion survey conducted among Moroccan citizens to collect and analyze their perceptions and expectations about the digital transformation of participatory banking services. This is the first exploratory study in Morocco focused on customer's expectations regarding the digitalization of participatory banking services. The results of the survey highlighted a significant interest from customers and prospects for digital transformation of the services...