Persepsi Konsumen Pada Bauran Pemasaran Pasar Wisata DI Kota Pekanbaru (original) (raw)

Pengaruh Bauran Pemasaran Terhadap Keputusan Kunjungan Ulang Wisatawan Pantai Padang

Journal Of Social And Economics Research, 2023

The environment around Padang Beach is increasingly charming, clean and neatly arranged, which is one of the important assets owned by West Sumatra. Beaches are one of the factors that boost the community's economy because beaches are used as tourist areas. The beach will be the most chosen place for traveling if the beach is equipped with supporting facilities. In order to know the increase/decrease in tourists coming to Padang Beach, it is important to implement a marketing mix. Research surveys focus on marketing mix elements such as product, price, place, and promotion. Based on the results of research analysis, the influence of the marketing mix consisting of product, price, place and promotion on the decision to revisit Padang Beach has a significant effect. This identifies that the presence of good products, cheap and affordable prices, comfortable and beautiful places, as well as continuous promotions as a reminder to tourists who have visited, will increase tourists' decision to visit again.

Bauran Pemasaran Terhadap Keputusan Konsumen Berkunjung Pada Objek Wisata Pantai Tanjung Karang

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 2020

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and ph...

Analisis Persepsi Konsumen Terhadap Bauran Pemasaran Produk Keripik Nanas DI Kuala Nenas Kota Pekanbaru

SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis

Penelitian ini bertujuan untuk mengetahui karakteristik konsumen, menganalisis proses pengambilan keputusan konsumen dalam pembelian, mengevaluasi kepentingan dan kinerja atribut bauran pemasaran, dan mengetahui kepuasan konsumen terhadap bauran pemasaran keripik nanas produksi Desa Kualu Nanas Kecamatan Tambang Kabupaten Kampar. Pengambilan sampel menggunakan metode purposive sampling. Data dianalisis menggunakan metode deskriptif, Importance Performance Analysis, Customer Satisfaction Index. Hasil penelitian menunjukkan bahwa tujuan konsumen membeli keripik nanas adalah untuk oleh-oleh dengan alasan keripik nenas merupakan makanan khas Riau dengan rasa enak. Dalam proses pengambilan keputusan pembelian, hanya 44% konsumen mencari informasi mengenai merek sebelum membeli. Alasan pemilihan tempat pembelian adalah kondisi tempat yang nyaman dan mudah dijangkau. Atribut pemasaran keripik nanas yang menurut konsumen penting tetapi kinerjanya masih rendah sehingga harus ditingkatkan ole...

Pengaruh Bauran Pemasaran Terhadap Keputusan Berkunjung Wisatawan Di Kota Makassar, Tahun 2016

Journal of Management Science (JMS), 2020

Penelitian ini bertujuan untuk mengetahui bagaimana cara membawa kota Makassar dan peningkatan signifikan dalam jumlah pengunjung atau wisatawan. Selanjutnya, untuk mengetahui faktor-faktor apa yang dapat mempengaruhi keputusan wisatawan berkunjung di kota Makassar. Metode yang digunakan adalah deskriptif kuantitatif dan kualitatif di mana lokasi di Benteng Rotterdam dan Pantai Losari, di Makassar. Hasil penelitian ini menunjukkan bahwa, (1) kegiatan promosi kurang mampu menarik minat wisatawan berkunjung sehingga (2) tidak mampu mendatangkan dan meningkatkan jumlah wisatawan secara signifikan dan (3) secara berurutan paling berpengaruh terhadap keputusan berkunjung wisatawan adalah produk, distribusi (tempat / titik), harga, dan promosi (5) dan yang paling memberikan dampak paling besar adalah produk sebagai variabel X1. This study aims to find out how to be able to bring the city of Makassar and its significant increase in the number of visitors or tourists. Furthermore, to discov...

Bauran Pemasaran Sebagai Penunjang Peningkatan Wisatawan Ke Museum Bali

Candra Sangkala, 2020

Museum Bali merupakan salah satu tempat daya tarik wisata yang begitu terkenal di Kota Denpasar. Bahkan dijadikan sebagai wisata kota oleh pemerintah setempat dalam rangkaian city tour. Artikel ini melihat peranan bauran pemasaran dalam menunjang peningkatan wisatawan yang datang ke Museum Bali. Unsur-unsur yang dilihat adalah produk, harga, tempat, dan promosi. keempat komponen tersebut mempelihatkan hasil kerjanya yang memuaskan, karena ia mampu mempergaruhi pemutusan seseorang berlibur ke Museum Bali. Penelitian ini mengunakan metode pengumpulan data berupa studi pustaka, observasi diikuti dengan wawancara.

Hubungan Antara Bauran Pemasaran Dengan Minat Kunjungan Kembali Wisatawan DI Agrowisata Gunungsari Kopeng Kabupaten Semarang

ZIRAA'AH MAJALAH ILMIAH PERTANIAN

Agrotourism is a tourist place that utilizes the beauty of natural resources. To increase the number of tourists, companies must highlight their advantages to give satisfaction to tourists. The purpose of the study was to determine the description and relationship of the marketing mix with interest in revisits at Agrotourism Gunungsari Kopeng. This study uses Rank Spearman correlation analysis through interviews using questionnaires of 50 tourists as respondents who were selected through the Non-Probability Sampling Technique. The results show that the interest in revisits is supported by the 4P marketing mix (price, product/service, promotion, place). The results of the correlation analysis of X1 and X2 have a strong and positive correlation rate. They have a significant correlation, while X3 and X4 have a relatively strong and positive correlation rate and havsubstantialcant correlation with interest in revisits (Y).

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Pt. Burger King DI Kota Mataram

2021

The development of the food industry is rapidly increasing marked by the increasing number of ready-to-eat foods in all of the world, including Indonesia. Ready-to-eat food has an impact on the emergence of people's needs for fast and instant food. The presence of fast food is immediately favored by the community because of its fast presentation, making it easy to eat anywhere, even while standing or walking. One fast food is Burger King. Burger King Corporation is a series of international fast food restaurants that sell burgers, fries and soft drinks. Burger King is one type of fast food restaurant that serves hamburgers as its main menu. Burger King already has several branches in Indonesia such as in Jakarta, Bandung, Surabaya, Bali and Lombok. The type of research used is associative research. The technique of collecting data uses questionnaires, literature studies and interviews. The population in this study were all consumers who bought products at Burger King. The sampli...

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsumen di Restoran Seafood Kang Bewok Kota Pekanbaru

Jurnal Sosial Ekonomi Pesisir, 2020

This study was conducted in September 2019 at Seafood Kang Bewok which addressed at Jalan Taskurun Pekanbaru City. This study was aimed to find out the type of seafood products and sales turnover, the application of the marketing mix on seafood products, and analyze the effect of the marketing mix on consumers purchasing decisions at Seafood Kang Bewok Pekanbaru. The method used in this research is a survey method and analyzed using analysis multiple linear regression with SPSS 23. The number of respondents in this study is 100 people. The results of this research indicate that all marketing mix variables (product, price, promotion, location, people, physical evidence, and process) have a significant effect partially and simultaneously on consumer purchasing decisions at Seafood Kang Bewok Pekanbaru.

Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelian Franchise O’Chicken DI Kecamatan Bukitraya Kota Pekanbaru

IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia ), 2019

This study aims was analyze the marketing mix that influences consumer purchasing decisions O'Chicken, Analyzing the relationship between the marketing mix of consumer purchasing decisions O'Chicken. This research using purposive sampling method with the respondents of the study amounted to 50 respondents who have aged > 15 years, shop at O'Chicken more than 1 times. The data were analyzed using Likert scale, validity test, reliability test and Cartesian diagram. The results showed that of the five marketing mix variables, all of which are in the category of "influential". Cartesian diagram analysis shows consumer evaluation based on the level of interest expected by consumers. Quadrant I there is no variable in it, quadrant II which included in that is product and price variable is factor which is considered important for consumer, quadrant III there is promotion variable and location that felt less important for consumer, quadrant IV variable which included in that is service considered exaggerated for consumer but very satisfying. It is recommended that the O'Chicken should improve the marketing mix such as: product, price, place, promotion, service, and evaluate consumer expectation in accordance with the level of importance that has been analyzed using katesius diagram so that consumers will continue to shop and not switch to the fried chicken brand competitors

Pengaruh Bauran Pemasaran terhadap Niat Berlangganan Kembali pada Harian Umum Timor Express di Kota Kupang

2018

This study aims to analyze the influence of the Marketing Mix (Product, Price, Distribution and Promotion) on the Reguler Repurchase Intention. The method used in this study is a quantitative method that was done through data collection, interpretation of data and conclusion of results. Data collection technique in this study is questionnaires with respondents as many as 70 people who are reguler customers of Daily Timor Express Kupang. This research uses Multiple Linear Regression Analysis. The result shows that the Product has a positive and insignificant effect on the Reguler Repurchase Intention, the Price has a positive and significant influence on the Reguler Repurchase Intention, the Distribution has a positive and insignificant influence on the Reguler Repurchase Intention, while the the Promotion has a positive and insignificant influence on the Reguler Repurchase Intention. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Reguler Repurchase Intention.