Turismo de cruceros en Barcelona. De la marginalidad al liderazgo internacional (original) (raw)
Revista Intersección, 2014
The article presents a synthesis of chapter International Benchmarking and Competitive Analysis: Porter Methodology included in the final report of the consultancy will advance around the “Increased competitiveness of Medellin and Antioquia from linking the territory with business events”. Project also called “Medellin Destination business “, which was led by the Chamber of Commerce of Medellín for Antioquia with Cluster business Tourism, Fairs and Conventions, the BID and the FOMIN, in partnership with the Mayor’s Office Medellín. One objective of the study was to identify the cities that constitute international benchmark on tourism business, as well as identifying aspects, mechanisms that have contributed to its success. In this article, and from the four corners of the diamond ME Porter applied to tourism, the lessons to be learned are collected from each of the international destinations analyzed: Barcelona, Bilbao, Paris, Vancouver and Berlín. Among the findings is highlighted, university education in Tourism & Plans for Research and Innovation in Tourism Development, taught in Spain. Intersectoral Cohesion presented in Paris, Bilbao, Barcelona and Berlin. The private public cohesion evidenced in Paris, as well as strategies Convention Bureau to support the industry players of Vancouver and Barcelona.