Synchronous Online Discussion Board as a Primary Mode of Delivering Marketing Education: Responding to the COVID-19 Pandemic and Beyond (original) (raw)

Marketing Education Review

Abstract

The research reported in this paper examined the use of synchronous online discussion board as the primary mode of teaching by one instructor teaching two sections of a senior-level undergraduate Marketing Strategy course during the COVID-19 pandemic Decisions were made to use a synchronous online discussion board as the primary online meeting space and mode of instruction for the remainder of the spring 2020 semester and continuing into the fall 2020 semester Both before and after the transition to online instruction, the primary activities of the class were analysis of marketing cases and participation in a marketing strategy simulation game, which were accomplished both individually and as student teams Results from this research suggest that synchronous written discussion boards have a place in instruction Student-perceived benefits included better access to and retention of material from the course as well as the ability to learn more during class time Students scored higher on an examination on material delivered by written discussion board than by Zoom Negatives revolved around frustration with the online interface [ABSTRACT FROM AUTHOR] Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission However, users may print, download, or email articles for individual use This abstract may be abridged No warranty is given about the accuracy of the copy Users should refer to the original published version of the material for the full abstract (Copyright applies to all Abstracts )

Barbara L Gross hasn't uploaded this paper.

Let Barbara know you want this paper to be uploaded.

Ask for this paper to be uploaded.