Using patients’ narratives to promote colorectal cancer screening: a review and an experimental investigation (original) (raw)

The European health psychologist, 2017

Abstract

Background: Patients’ narratives have been suggested as a promising way to promote health, including colorectal cancer (CRC) screening, but evidence about their effectiveness is mixed. Aims: a) to provide a comprehensive review of the literature, and b) to investigate the effect of narratives conveying different emotions in promoting CRC screening. Methods: a) Systematic review of studies investigating narratives in CRC screening; b) Between-participant design comparing: usual leaflet (no-narrative condition), usual leaflet and one of three narratives: the character is waiting for the result (control narrative), had a negative result (reassurance-based narrative) or had a positive result and was successfully treated for early-stage cancer (anticipated regret-based narrative). Participants: 145 participants aged 45-65, with no CRC personal history (approved by local Ethic Committee). Measures: intention to undergo CRC screening, knowledge, risk perception, and informed choice. Analys...

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