Turi̇zm İşletmeleri̇nde Yer Alan Hi̇zmetlerde “Robot” Kullanimina Yöneli̇k Uygulamalar (original) (raw)

Turi̇zm Ve Otelci̇li̇k Sektöründe Yapay Zeka Ve Roboti̇k Teknoloji̇ler

Erciyes Üniversitesi Sosyal Bilimler Enstitüsü dergisi, 2020

Artificial intelligence applications and robotic technologies, which are rapidly spreading and widely used throughout the world, are discussed by different disciplines in the literature. The field of tourism draws attention as one of the disciplines in which studies on these issues have been carried out in recent years. In this context, robots come to the fore in the application areas of the tourism sector. However, it is known that there are many artificial intelligence applications that are becoming widespread or likely to become widespread day by day in the tourism sector. From this point of view, in this conceptual study, firstly artificial intelligence applications and robotic technologies were evaluated, the development of these technologies was revealed, then the current technologies used in the tourism and hospitality industry were examined, and as a result, the future of these technologies in the tourism and hospitality industry was discussed. In this context, it can be said that this study, in which the current situation is revealed and sector-experienced writers make inferences for the future, is an important study that can contribute to the literature and industry practitioners.

Robots in Tourism and Hospitality: The Perception of Future Professionals

Human Behavior and Emerging Technologies

This research is aimed at analyzing the perception of future tourism professionals about the presence of robots in the hospitality industry. It was based on data obtained from undergraduate and master students in tourism and hospitality, through a questionnaire that sought to assess their perceptions regarding hospitality, novelty, culture, robot performance management in the tourism industry, and their willingness to work in a partially robotized environment in the future. The analysis of the perceptions of future tourism and hospitality professionals was performed based on a structural equation model and revealed that perceptions of novelty and performance management have a significantly positive impact on the willingness of participants to work in a partially robot environment in the future. When the intention to use robots in the future is included in the model, this positive effect decreases. The current existing research on the application of artificial intelligence in hospita...

Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research

2017

IntroductionOver three decades ago, Collier (1983) heralded the demise of the industrial revolution at the hands of robotics and computerised manufacturing. His examples included pneumatic delivery, automated teller machines, phone answering machines and automated hotel elevators. His prediction of a 32-hour work week by 2000, alas, has yet to come true in most countries.Much work across diverse areas examines the diffusion-that is, the adoption and implement-tation-of new technology at both the organisational and individual level (Rogers, 2003). For example, one early conceptual framework addressing diffusion at the individual level suggested the less advanced the technology, the higher the customer contact (Walley & Amin, 1994). The authors noted that vending machines were low technology but high customer contact. A travel agency IT system however, had high technology but the customer had no capability for direct contact with that technology.Research in service marketing, such as ...

Service Robots in Hotel Businesses: A Mixed Method Study Otel İşletmelerinde Hizmet Robotları: Bir Karma Yöntem Çalışması

Turismo y Sociedad, 2024

The aim of the research is to determine the willingness and perspectives of the employees of the five-star hotel business in Nevşehir, Turkey, regarding service robots by using a mixed method. 396 questionnaires were obtained with the convenience sampling method. In addition, the purposeful sampling method was adopted in the study, which was designed as a case study, and 12 people were interviewed. The research findings were revealed by making difference analyzes and descriptive analyzes. It has been determined that hotel employees are relatively willing to work with service robots. Employees focused more on the performance and convenience of service robots. Some employees stated that service robots will show human-like features physically, but they cannot replace humans due to the labor-intensive nature of tourism. On the other hand, it has been concluded that with the achievement of the service standard, they will play an important role in reducing errors and increasing service quality. El objetivo de la investigación es determi-nar la voluntad y las perspectivas de los empleados de hoteles de cinco estrellas en Nevşehir, Turquía, con respecto a los robots de servicio. En el estudio se uti-lizó un método mixto: se obtuvieron 396 encuestas por el método de muestreo por conveniencia; además, se adoptó el método de muestreo intencional, que fue diseñado como un estudio de caso, y se entrevistó a 12 personas. Los hallazgos de la investiga-ción se revelaron mediante la realización de análisis de diferencias y análisis descriptivos. Se ha determinado que los empleados del hotel están relativamente dispuestos a trabajar con robots de servicio. Los empleados se centraron más en el desempeño y la conveniencia de los robots de servicio. Algunos trabajadores afirmaron que, aunque los robots de servicio tengan características físicas similares a las humanas, no pueden reemplazar a los humanos debido a la naturaleza intensiva en mano de obra del turismo. Por otro lado, se ha concluido que con el logro del estándar de servicio se jugará un papel importante en la reducción de errores y en el aumento de la calidad del servicio.

Robots in travel, tourism and hospitality: Key findings from a global study

2020

This report presents part of the results of the first global study on customers’ perceptions on robots in travel, tourism, and hospitality implemented by the authors in 2018-2019. Specifically, the report presents the methodology of the research and elaborates on the key results regarding the activities that customers perceive as appropriate for robotisation, their preferences to be served by robots, and their willingness-to-pay for robot-delivered services. Finally, the report provides recommendations to travel, tourism, and hospitality companies how to implement successfully robotic technologies in their operations.

Robot Coworkers: The Vision of Future Hoteliers

Human Behavior and Emerging Technologies

The purpose of this study is to understand how future employees in the hospitality and tourism industry envision the use of artificial intelligence in the organizations where they wish to work in the future. Through open-ended questions applied to undergraduate and master’s students in the area of tourism and hospitality, we capture their opinions when thinking about the partial or total use of robots in hospitality. Despite the increasing implementation of artificial intelligence in hospitality and tourism, existing research mainly focuses on current hoteliers and/or customers. However, anticipating how digital generations expect their future roles in a close engagement with robots allows researchers to predict and focus their attention on future problems. Their statements were subjected to a qualitative content analysis methodology, based on themes and sentiment. Participants expressed a negative view of the presence of robots in hospitality, mostly associated with a fear of job l...

Impact of Artificial Intelligence and Service Robots in Tourism and Hospitality Sector: Current Use & Future Trends

Administrative Development 'A Journal of HIPA, Shimla', 2021

Every aspect of the tourist experience has been transformed and automated due to the recent development and application of advanced technology like Artificial Intelligence and robotic services. Tourism and hospitality have seen tremendous changes due to the transformation brought about by the growth of information and communication technologies (ICT). This article will review current research and literature on Artificial Intelligence (AI) and robotics use in hotels and hospitality. The study will majorly centre on three filed of AI and automation applications. First, it explores the present position and current application of artificial intelligence and automation like robotics research in daily modern contemporary society, showcasing their use in each sector of the tourism and hospitality sectors; secondly, it analysed the Artificial intelligence and robotics impact on employment and job opportunities, consumers, and as well as businesses and society at large. Lastly, it examines t...

Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

2019

Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include: economic fundamentals, customer attitudes, chatbot adoption, service quality. Following on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events. With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies. Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.