Rural geotourism as an option for development in Phuthaditjhaba: Golden Gate National Park area, South Africa (original) (raw)

Geotourism is a dynamic and competitive industry taking a clear and certain form in its development. One of the Geotourism products which is growing under the umbrella of rural tourism is the recently named notion of 'Rural Geotourism'. Studies of tourist motivations have improved understanding of travel motivations and in segmenting the markets, thus allowing tourism marketers to allocate scarce tourism resources more efficiently. Segmentation is often viewed as a very powerful and useful instrument to market goods and services to targeted markets and targeted groups. Segmentation techniques based on motivations provide insights that destination marketers could use in developing and promoting their tourism destinations more effectively. This paper identifies the main drivers for travellers to participate in rural geotourist activities in different times of the year. The main purpose of this study is to characterise rural geotourists' motivations undertaking their rural ...