The Effectiveness of Bali Tourism Promotion Through Out Digital Marketing Videos (original) (raw)
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This study examines the suitability concept of destination branding with existing models of Malang tourism promotion. This research is qualitative by taking the data directly in the form of existing promotional models of Malang, namely: information portal sites, blogs, social networking, and video via the Internet. This study used SWOT analysis to find strengths, weaknesses, opportunities, and threats on existing models of the tourism promotion. The data is analyzed based on destination branding's concept indicators. Results of analysis are used as a basis in designing solutions for Malang tourism promotion through a new integrated tourism advertising model. Through the analysis we found that video is the most suitable media that used to promote Malang tourism in the form of advertisements. Videos are able to show the objectivity of the fact that intact better through audio-visual form, making it easier to associate the viewer thoughts on the phenomenon of destination. Moreover, video creation of Malang tourism as well as conceptualized ad is still rare. This is an opportunity, because later models of audio-visual advertisements made of this study is expected to be an example for concerned parties to conceptualize the next Malang tourism advertising.
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Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, ...
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Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist's perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as wordof-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target.