Collaboration between sales and marketing increases the business performance: Evidence from Pakistani export industry (original) (raw)
The purpose of this study is to know whether superior levels of collaboration between marketing and sales are linked with improved business performance and to highlight factors that are administratively related to this interface. This study aims to explore the marketing and sales working relationship through quantitative research, survey of Pakistani Export companies through questionnaires is being used in this research study. The research concludes that high level of organizational learning, communication, minimizes interdepartmental conflicts, results as better business performance. This study has many implications for managers, for instance, for better sales and marketing department relations, senior management need tocreate a positive coordination, which can help them to reduce interdepartmental conflicts. Top management should provide such training programs and environment that encourage functional departments to work together to get maximum productivity. However, literature si...
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