Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands (original) (raw)

Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

2013

In this study, we surveyed customers' behaviour and influence of individual characteristics (tendency to uniqueness and orientation towards foreign brands) and characteristics of brands (perceived quality and emotional value) on intention to buy foreign brands in comparison to local brands. In this research, questionnaire is used to gather data and the Kokran formula is employed to determine the volume of sample of survey. Indeed, this research surveys the relationship between different variables using structural equation model. About 850 customers of Iranian shops are surveyed. The results reflect that the need to be unique, within customers, influences tendency to buy foreign products or services. What is more, increasing the tendency to purchase foreign brands causes customers to recognize quality and the emotional value of foreign brands in a better way. Hence, by increasing acceptance of perceived quality and emotional value of foreign brands, consumers are more motivated to buy foreign brands. Finally, in consumers' point of view, variable ATFP to PQ is more important. because attitudes toward foren products that causes customer recognizing them of higher quality.

Forming a Model of Brand Loyalty Development – An Empirical Study of Pakistani Consumer Market

—Brand loyalty is an important component of enterprise marketing strategy. The development of a brand name entails a complex structure which must be understood in order to build a string brand. This study aims to analyze the effect of four major constructs of manufacturing, innovation, service and marketing on the development of brand loyalty. The study is based on the factors affecting youth of Pakistan in their loyalty towards certain brands. The results of the study highlight that manufacturing quality of garments does not affect the loyalty attitude of consumers. However, the constructs of innovation, service and marketing have a strong impact on brand loyalty development.

Impact Of Brand Origin On Brand Loyalty: A Case Of Personal Care Products In Pakistan

2018

As the world is progressing, the needs and demands of the consumer market are also changing. Nowadays the trends of consumer purchase decisions are dependent upon multiple factors. This study aims to identify the influential impact of country of origin over the perception and devotion towards daily personal care products specifically in reference to the knowledge and awareness regarding that particular brand in Pakistan. To corroborate this study, a 30-item brand origin questionnaire has been used with 300 purchase decision makers belonging to different age groups. To illustrate this study, a model has been developed based on brand origin, brand awareness and brand loyalty. Correlation and regression analysis have been used to find out the results which conclude the findings on the perspective of Pakistan's consumer market as that brand origin has a direct relationship with brand loyalty provided that the consumer has a positive brand awareness. Support for the fact that brand o...