An Empirical study of the impact of brand name on Personal Customers' adoption of internet banking in hong kong (original) (raw)

Brand extension and purchase intention of Jordanian banks’ clients

Innovative Marketing

Product/service extension is crucial for product/service development strategies; therefore, the study aims to investigate the impact of brand extension on consumers’ purchase intentions. Data were collected by questionnaire from 221 clients of Jordanian banks. SPSS 25 supported with AMOS has been used for structural equation modeling (SEM) to test the relationship and hypothesis. The study revealed that the eight brand extension sub-variables (companion product extension, brand prestige extension, brand distinction extension, component brand extension, leveraging a lifestyle, product form extension, company expertise extension, and customer franchise extension) are co-related. In general, the brand extension affects the consumers’ purchase intention, whereas companion product extension, brand prestige extension, brand distinction extension, component brand extension, and leveraging a lifestyle extension significantly affect consumer’s purchase intention. On the contrary, product for...

A redefined measure of the tendency to use brand name in purchasing decisions

The literature on brands has focused on the importance and determinants of their use by consumers and the implications brands have for firms. However, many studies that analyze the tendency of consumers to use the brand name in their purchasing decisions (TBN) do not use any scales that have been proven reliable and valid to measure this TBN. Our study, carried out in Spain and Russia using a web survey system, finds that the existing proposals are not valid and accurate. Confirmatory factor analysis is used for dimension-ality, and a redefined scale with high validity and reliability indices is presented. This scale is invariant in both countries. The empirical data adjust well to Johnson's SB Distribution.

Influence of Brand Name on Consumer Choice & Decision

Brand image or Brand name plays a crucial role to enhance the performance of any company or business. Brand name is the tool which can positively change people’s buying behavior. The purpose of this study is to examine the Effect of brand name on consumer buying behavior in University students of Gujranwala, Faisalabad and Lahore. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. The researchers sent 300 questionnaires to the different university students in above mentioned cities, in which 250 responses were collected in the period of one month. Findings show that brand image or brand name has significant positive relationship with consumer buying behavior. This study was conducted in university students of Gujranwala, Faisalabad, and Lahore and it shows that they are brand conscious and prefer branded products. In the last part of article with conclusion the future recommendations and practical implications are also included. Keywords: Brand Image, Consumer Buying Behavior, Consumer Choice

Effect of Brand on Customer Loyalty among SBI Banking Customers

International Journal of Scientific Engineering and Research (IJSER), 2018

In the banking sector, it is very important to keep current customers, which matter requires their satisfaction. If so, they will continue their relationship with the bank, a first step in staying loyal. Loyal customers will always give positive comments and recommendations about the bank to others. With strong branding, banks can attract customers and create customers’ trust and loyalty to the bank. The present study examines the effect of brand on customer loyalty among SBI banking customers. The primary data were collected by distributing questionnaires among 75 customers (53 Males and 22 Females) of the SBI. The study focused on brand name, perceived quality,customer satisfaction and loyalty. Analysis was made by using various tools like percentage analysis, mean, standard deviation, co-efficient of variation. The result showed that customers of SBI is neither satisfied nor dissatisfied with the functioning of SBI.Which means the effect of brand on customer loyalty among SBI customers is average.