Ecotourism for Rural Karnataka: Some Impact Assessments (original) (raw)
Related papers
Atna - Journal of Tourism Studies
Tourism and hospitality, globally, is experiencing a paradigm shift. The modern day tourists and clients of hospitality are very discerning and opt for higher quality and value based products and services. To cater to their needs, a wide range of properties at various scales are being introduced in the sector. At the same time, it is increasingly recognised that unplanned and uncontrolled hospitality ventures are causing certain adverse impacts on the environment. These necessitate thorough supervision of the hospitality projects, both existing as well as upcoming, and positively check whether they are abiding by the prescribed guidelines as prevailing under the environmental notifications. That is, the set up and operations must be actively monitored as per the Environmental Laws and Rules. The accelerated growth of international and domestic tourists to Puducherry resulted in the spurt of hospitality establishments across the destination. This growth can b...
A Study on Customer Perception of Medical Tourism in Puducherry
Atna - Journal of Tourism Studies, 2017
Medical tourism is the latest trend happening in many countries of the world where tourists in need of medical treatments from the developed countries approach the developing countries imparting treatments at par with the quality of their home countries. Among the countries practicing medical tourism, India is occupying one of the top positions with respect to the quality treatments as most of the states have recognized its significance. This study aims at studying the customer perception of medical tourism in the union territory of Puducherry. The units of the study are the international medical tourists who sought medical treatments in the private healthcare hospitals of Puducherry. The methodology used for the study is descriptive, analytical and inferential. Factor Analysis, T-test and ANOVA are the tools utilized for analyzing the primary data. The study reveals that the facilities provided to foreign patients are customer oriented. The satisfaction level of patients regarding the staff interaction, facilities and amenities and treatment are high. But, there is some need of improvement in the case of formalities and tourism part. The efficiency of the doctors, their personal touch, their communication skills, the facilities and amenities of the hospitals contributes to the cutting edge experience by the medical tourists. One important drawback is the lack of
Tourism and Acculturation: A Study of Goa
Atna - Journal of Tourism Studies
Renowned for its beaches, places of worship and world heritage architecture, Goa is visited by large number of international and domestic tourists each year. The culture of the Goan people and their acceptability of tourists from different lands play a critical role in making this small state a popular tourist destination in India. In this paper we attempt to study how acculturation through Portuguese rule has given Goa a „Westernized‟ image. The ease with which this cultural change can be exhibited in tourist products like food, music, dress, language has helped to promote cultural diffusion. It has also resulted in attitudinal change. These symbols of cultural diffusion, along with the attitude of the natives make this beautiful coastal paradise a popular destination. A warm welcome with the westernized attitude of non interference helps the tourists „to be your-self and provides a competitive advantage to the region
2021
The paper aims to study the perceptions of tourism stakeholders of Maharashtra regarding effectiveness of branding and marketing strategies. It is the state which is receiving maximum number of foreign tourists in India. For this study, a survey of 178 tourism stakeholders was conducted. A structured questionnaire was used for rating the branding strategies of the destination. Data was analysed with the help of important performance analysis method and paired sample t-test was applied. Results of the study showed that, though the Maharashtra Tourism is successful in projecting a simple, appealing, believable and distinct image with help of ‗Unlimited Maharashtra‘ brand, there is need of innovative advertising tactics for effective branding of the Maharashtra Tourism to attract more international tourists.
Low Carbon Tourism: an Explorative Study on Walking Tours Fostering Responsible Tourism in Delhi
Atna Journal of Tourism Studies
Sustainable management of destinations strongly advocates for low carbon emission tourism ventures that are eco-friendly. Tourism, however, has a profound potential of sensitisation. Walking Tours are increasingly becoming important for responsible tourism. Delhi is amongst the highly polluted cities of the world though it possesses amazing facets of tourism. While unveiling the relationship between walking tours and responsible tourism, this explorative study underscores the perspectives of the enablers of walking tours in the capital city.
The paper aims to study the perceptions of tourism stakeholders of Maharashtra regarding effectiveness of branding and marketing strategies. It is the state which is receiving maximum number of foreign tourists in India. For this study, a survey of 178 tourism stakeholders was conducted. A structured questionnaire was used for rating the branding strategies of the destination. Data was analysed with the help of important performance analysis method and paired sample t-test was applied. Results of the study showed that, though the Maharashtra Tourism is successful in projecting a simple, appealing, believable and distinct image with help of ‗Unlimited Maharashtra' brand, there is need of innovative advertising tactics for effective branding of the Maharashtra Tourism to attract more international tourists.
Film Induced Tourism: A Study in Indian Outbound Tourism
Atna - Journal of Tourism Studies
It is widely believed that nothing unites India more than Cricket and Bollywood. Indian spending on foreign travel has increased to four fold as compared to that in the year 2000. While entire Europe and USA are still struggling to come out of recession, as per an estimate, Indian travellers are expected to grow to 50 million from 9 million. These statistics have enticed tourism boards across the world to find multiple avenues to have maximum share of this ever growing pie. Indian middle class is riding high on its growing affluence, and is exploring new locales and destinations to satisfy its craving for the distinct holiday experience. Indian outbound market is sending strong growth signals to the Tourism Boards and National Tourism Boards (NTBs) globally, who have been experimenting for novel ways to tap this market within their restricted resources. Recent studies by global researchers have established the positive influence of films, on p...
Influence of New Media on Travel Decision Making
Atna - Journal of Tourism Studies
Tourism, one of the largest industries in the world, has recorded consistent growth since the end of Second World War. Travel is a key factor in the process of tourism, where the tourist is the main player as well as the ultimate consumer of the products and services offered to him/her. A tourist‟s decision to travel is by itself a complex process because there are many factors that influence the decision. The New media, which has emerged in the wake of tremendous advancements in information and communication technologies is also influencing the decision making process in modern times. Here, an attempt has been done to examine the influence of new media in the various stages of decision making process and the role played by it. A questionnaire based survey was undertaken to conduct the study and the analysis reveals various kinds of influences of new media.
SWOT Analysis of Marketing Strategies Applied by MTDC for Promotion of Maharashtra Tourism
Atna - Journal of Tourism Studies
With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangulation Method was used for detailed understanding of the phenomenon. Further, the researchers have provided a SWOT Analysis of these strategies, which would be helpful for destination planners and marketers in improving destination competitiveness.
Atna - Journal of Tourism Studies, 2018
Marketing has reached new heights with social media platforms. In the changing scenario of the service industry, tourism is seen to receive the most attention from customers, stakeholders and other sectors through social media. The development of communication technology has enriched social media marketing. In India, Facebook has taken a lead role because of its market outreach and user count. Different tourism associates use this medium to showcase their products and services. In this context, Kerala is way ahead in social media marketing strategies while Odisha is in the niece states. This paper aims to analyse the social media marketing strategies adopted by the Odisha tourism board and other tourism boards through a comparative analysis. The study suggests some strategic measures for Odisha tourism board to ensure the effective use of social media in tourism.