Design Choices Framework for Co-creation Projects (original) (raw)

2018, International Journal of Design

Abstract

Recently, an increasing number of design and innovation projects apply co-creation as a process, agenda or tool. Beyond the field of design, these projects often include multiple disciplines such as marketing, service development and innovation, and management and organization studies. In marketing, Ramaswamy and Gouillart (2010) describe a co-creation approach to process design as involving several different stakeholders, exploring their experiences, organizing participatory workshops for improving interactions and building platforms for new interactions and continuous dialogue. In design, while different institutions define the term slightly differently (Mattelmäki & Sleeswijk Visser, 2011), co-creation is widely understood as practices where a design practice and one or more communities of practice participate in creating new desired futures (Holmlid, Mattelmäki, Sleeswijk Visser, & Vaajakallio, 2015). In this paper, co-creation refers to the entire process of a design or innovat...

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