Strategies for developing and launching new products and their impact on machinery and equipment investments (original) (raw)

This study proposes a new conceptual framework for investigating the reasons, why manufacturing firms decide to invest on the acquisition of new machinery and equipment in order to improve their infrastructure. It incorporates various product related factors. The main goal is to examine how all these factors affect the investment decision making process. Therefore, a new, composite model is proposed. This model empirically examines the relationships between those practices, as well as their impact on machinery and equipment investments and on business performance. To carry out this research a survey research strategy was followed. The sample frame for this study consisted of Greek firms that belong to the manufacturing sector of Greek economy, which employ at least 20 employees. The final research sample was consisted of 248 questionnaires from businesses that have invested through the five past years. Descriptive statistics as well as Structure Equation Modeling (SEM) techniques we...

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