A Descriptive Study on Switching Behaviour of Bank Customer’s Towards Commercial Banks of Ethiopia (Specific Evidences from Assosa, Benishangul Gumuz Region, Ethiopia) (original) (raw)

Nowadays new technologies like Internet, Viber, Skype , Facebook and etc. built a huge social network , transferring information in a faster manner. Because of these advanced technologies, the customers are able to get enough Societal, Banking related awareness, details in a very easy manner. It enables the general public and bank customers to get enormous and adequate knowledge towards the current affairs and in banking sectors too. It’s also increasing the habit of people to search all kinds of information’s including the banking sectors and its advanced services too. It leads the customers to take quick and clear decisions without any hesitation to select banking services. On the other hand both private and government banks are trying to increase their financial capacity, Customers and Customers level of satisfaction and Customer retention, Customer Service. In spite of this much of efforts of the banks and its services, still banks are struggling to retain their customers. Becau...

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