Analyzing the Effects of Social Media on the Hospitality Industry (original) (raw)
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With the increase in the number of internet users the use of social media has grown over the past decade. And the usage has progressively grown from individuals to businesses. Many organizations today proactively use social media as a vehicle to reach out to millions of prospective and repeat customers. Businesses in the service industry, such as hospitality, that engage in constant communication with guests are drastically changing their marketing strategies by choosing this new age interactive media over traditional practices of marketing and public relations. This paper will take into account the changes from a consumer's perspective with respect to the various channels of social media that have impacted their purchasing decisions and brand loyalty.
Chapter 8: Social Media: Marketing Strategies in Hospitality Industry
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Communication, the process of by which people can get information through sending and receiving messages, it is crucial for understanding and providing knowledge to people. It helps to people to understand and venerate their environment and facilitate relationships between and among listener and speaker. In the revolutionary phase of social media there are a lot of modes by which customer can get to know about the catering establishments facilities and feedback as well as the review and suggestions. It helps to them about the make a mind set about the services which is provided by the hotels. Social media application help to assist the management about the need and demand of their valuable customers as well as it help to guests to update their self about the latest trends and events.
Social Media a Promotional Tool: Hotel Industry
JOURNAL OF ADVANCES IN HUMANITIES, 2017
The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing hotel industry. Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.
The potential benefits of social media for the promotion of hospitality and tourism businesses have been well acknowledged in the existing literature. Most studies have, however, examined social media use and perceptions from consumers’ perspective. There is limited research addressing how service providers perceive and employ social media to influence the consumer’s decision making process. Using in-depth interviews with hospitality and tourism practitioners in Hong Kong, this study explores practitioners’ perceptions regarding social media and examines the strategies being applied in engaging social media to influence consumers’ decision making. The findings reveal that practitioners generally understand what social media represent and recognise their potential for business promotion as well as the inherent challenges. Furthermore, they employ various social media applications and strategies in attempting to influence consumers’ decision making process. The findings hold implications for both practitioners and researchers.
Hospitality industry is growing at a very rapid rate. Hence the importance of creating positive attitude becomes even more important and Social Media tools if use effectively can benefit the overall industry as a whole and a specific brand in particular. Social Media is becoming one of the main tools used to spread information among customers. Blogs, social networking sites, content communities, virtual worlds or collaborative projects all represent groups of people that create and share content inside and outside of professional routines. The potential influence of social media on hospitality industry has attracted considerable interest in academia and industry alike. However, most of the research that has been conducted has been from customers' and not from the service provider perspective. Hence, to bridge this gap, this paper is an attempt to find out impact of social media on consumer attitude towards a brand in hospitality industry.
2013
Daniel Leung , Rob Law , Hubert van Hoof & Dimitrios Buhalis (2013): Social Media in Tourism and Hospitality: A Literature Review, Journal of Travel & Tourism Marketing, 30:1-2, 3-22 ABSTRACT. Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers’ decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers’ and the suppliers’ perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers’ travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and industry by identifying some research voids in extant research and providing an agenda for future research.
Impact of Social Media on Tourism and Hospitality
The importance of social media is growing in the realm of the tourism industry. More and more researchers are undertaking studies in the areas of the impact of social media on the tourism industry. The aim of this study is to understand this growing importance f social media in the tourism industry and to understand the impact of social media in the tourism industry. The purpose is to understand the future role of social media in the years to come on the tourism industry so that it benefits the tourism industry and the tourists globally. The leveraging of social media to the tourism products has proved to be a good strategy in improving not only the quality of the business but also the revenues of the tourism industry at large. A study has been undertaken of the research that has been done in the use of social media and the impact of social media in the tourism industry. The purpose is to encourage the use of social media in the businesses related to and in the tourism industry.
THE ROLE OF SOCIAL MEDIA IN BED AND BREAKFAST INNS FROM THE PROPRIETOR’S PERSPECTIVE
ABSTRACT Social media (e.g., Facebook, Twitter, LinkedIn, etc.) is increasingly important as a marketing tool, but small businesses may be underutilizing it. To date, little research has investigated the impact of social media marketing on small businesses in the hotel industry. Therefore, the purpose of this quantitative survey study was to investigate the impact of social media on the bed and breakfast (B&B) industry segment, as measured by the influence of social media outreach on brand awareness and online sales